Events: New York 2025 | Calendar / Advertising Week

8:00 ^AM

Direct & Valuable Access: How Amex Offers Digital Media Meaningfully Connects You to Your Target Shopper

Penn 1 Social Stair

There’s no ‘one size fits all’ approach to reaching today’s consumers. Driven by Gen-Z and Millennials, expectations for personalized shopping experiences have continued to evolve and, with them, the bar for tailored advertising is getting higher while their expectations for data privacy are only getting higher. Building on Amex Offers’ success in driving transaction and sale volume, Amex Offers Digital Media is an advertising engine which is entering a new strategic space. Leveraging its extensive first-party data, brand safe media, and high-engagement properties, Amex Offers Digital Media help brands break through the noise and build true connections with premium, digitally engaged, high-spending, and loyal customers.

Alexander Drummond Executive Vice President and General Manager, Membership Portfolio Services, American Express

Jacob King Senior Vice President, Head of Amex Offers Digital Media, American Express

Alexander Drummond

Jacob King

11:30 ^AM

International ANDY Awards Presents: Brave Brands Luncheon

Special Events

This is a partner event which is not included within any Advertising Week Passes and tickets must be purchased here: https://www.andyawards.com/brave-brands-2025/

An opening luncheon for Advertising Week New York 2025 celebrating the boldest brand-agency collaborations of the year. Be part of an inspiring afternoon that honors the work pushing boundaries, challenging norms, and driving our industry forward. Don’t miss the chance to connect with creative leaders, discover groundbreaking campaigns, and kick off the week with a powerful dose of bravery.

12:00 ^PM

The Future of Measurement: New Solutions for Smarter Decisions

Amalfi Pop-Up at Serra by Birreria

TikTok is redefining measurement, proving it’s not just a platform for discovery but a driver of performance outcomes that matter most to advertisers. Join us for an exclusive client lunch where TikTok experts will share how our attribution innovations help brands uncover hidden value, optimize toward the outcomes they value, and improve the accuracy of long-term planning.

Bahar Bozdogan Global Product Strategy and Ops Lead, TikTok

Mohit Arora Global Product Marketing, Measurement, TikTok

Ann Nguyen Global Head of Measurement Solutions, TikTok

Joe Bourque Product Marketing Manager: Measurement, TikTok

Savannah Wu Global Product Marketing, Measurement, TikTok

Bahar Bozdogan

Mohit Arora

5:00 ^PM

Level Up Purpose, Produced: Campaign Showcase & Mixer

Scale Up Lounge

A celebration of our Purpose, Produced winners, finalists, and the generosity of our agency partners. Hear from those behind the winning campaigns, and close the evening with networking and drinks.

6:30 ^PM

Canva Supper Club

Special Events

Invite Only Event - Apply to Attend

Join Canva and Advertising Week for an immersive dinner exploring how ideas go from spaghetti on the wall (literally) to a final masterpiece. Along the way, you’ll find aha moments, team collaboration, and a little Canva magic to bring it all together.

7:00 ^PM

Future is Female Awards

The Cutting Room

The Future is Female is the anchor of Advertising Week's globally celebrated Future is Female Program recognizing outstanding, trailblazing women in our industry. This is an invite-only event.

Louise Watson Associate Director, Growth Marketing, Propeller

Cassie Olson Sales Director, AdForm

Louise DiIulio Chief Client Officer, Advertising Week

Ruth Mortimer Global President, Advertising Week

Louise Watson

Cassie Olson

7:00 ^PM

AdTech Poker Night

Special Events

Invite Only Event - Request an Invite Here

We’re shuffling the deck and raising the stakes — AdTech Poker Night is back in NYC for another unforgettable evening during Advertising Week 2025!

Hosted by Sigma Software Group, this exclusive gathering brings together the boldest minds in AdTech for a night of high-energy poker, unfiltered fun, and next-level networking.

Expect:
→ Big bluffs & bolder bets
→ Signature cocktails and gourmet bites
→ A room full of industry power players

Are you ready to go all in?
Don’t fold on this one – your seat at the table awaits!

Game is for prizes, not money.
Poker seating is by invite only.

9:30 ^AM

The Power of Purpose: How Advertising is the Ultimate Tool for Doing Good

Great Minds Stage

2026 is a milestone year for the AAF's Advertising Hall of Fame, which will be celebrating its 75th year. Hall of Fame Chair, Ross Martin, co-Founder & President of Known, and Vice Chair, Rita Ferro, President of Disney Global Advertising, discuss the importance of recognizing legends in the advertising industry who have left a legacy of purpose with special guest, Marlo Thomas, actress and National Outreach Director for St. Jude Children’s Hospital.

Juju Chang Co-Anchor, Nightline

Rita Ferro President, Global Advertising, Disney

Ross Martin Co-Founder & President, Known

Marlo Thomas Actress; National Outreach Director, St. Jude Children's Research Hospital

Juju Chang

Rita Ferro

9:30 ^AM

Content & Pop Culture Creativity at the Speed of Culture: How AI Is Redefining Storytelling

Creativity Stage

AI is not here to replace creativity; it is here to supercharge it. In this fireside chat, Amit Jain, CEO of Luma AI; Marcos Ribeiro, Senior Director of Advertising & Brand for Macy's; PJ Pereira, Creative Chairman at Pereira O’Dell, Founder of Silverside.ai, and Chief Creative Officer of Serviceplan Americas; and Sil Curiati of STORY, will explore how AI is transforming advertising and entertainment.

Amit Jain CEO, Luma AI

Marcos Ribeiro Senior Director, Advertising & Brand, Macy's

PJ Pereira Co-Founder, Creative Chairman // CCO, Pereira O'Dell // Serviceplan Americas

Asa Hiken Reporter, Ad Age

Sil Curiati Storytelling Strategist, STORY

Amit Jain

Marcos Ribeiro

9:40 ^AM

Streaming Streaming's Strategic Advantage: Precision. Scale. Results.

Media Stage

As audiences migrate to streaming platforms, marketers are rethinking how to engage attention and drive meaningful results. We’ll dive into how streaming delivers more than just scale—it offers a premium environment for brand storytelling, contextual relevance, and data-informed precision. Learn how leading brands are harnessing the unique strengths of streaming to balance performance and brand equity, influence consumer behavior across the funnel, and create lasting impact in a competitive media landscape.

Brian Danzis Chief Revenue Officer, Seedtag

Ken Barbieri Managing Director & SVP, Media & Marketing, Affinity Solutions

Peter Jones VP of Revenue, Premion

Reed Kiely Director, Data Insights & Trends VAB, VAB

Lauren Chaplin SVP, Media Investment, Digitas

Brian Danzis

Ken Barbieri

9:40 ^AM

Industry Disruptors Welcome to the Agent Economy: The Rise of Agentic Marketing

Innovation Stage

The Internet era as we know it is over. Enter the age of autonomous AI agents that generate revenue while you sleep. This session unveils how specialized marketing agents are creating a new economic model where AI workforces outperform human teams 10:1. Learn why enterprises are shifting budgets from software to agent infrastructure, how agent networks compound value through collaboration, and why brands building agent workforces today will dominate tomorrow.

Steven Wolfe Pereira Co-Founder & Chief Growth Officer, Symmetri

Steven Wolfe Pereira

9:40 ^AM

Data & Decisions Rebuilding the Media Playbook: Data-Driven Growth in an AI World

Tech Stage

As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation. This session will explore how data and AI are reshaping the media landscape by enabling next-gen capabilities across audience targeting, content optimization, measurement, and automation.

Adam Morgan VP, Global Brand and Creative, Twilio

David Wells Industry Principal in the Snowflake Media / Advertising Practice, Snowflake

Jaime Nash Director of Product Marketing, The Trade Desk

Robin Shore Global Product Partnerships Lead - Data & Measurement, TikTok

Adam Morgan

David Wells

9:50 ^AM

Brands & Marketers The Future of Retail Growth: How Unified Measurement Powers Profitability

Insights Stage

Learn how Unified Marketing Measurement is transforming the future of retail growth in a privacy-first world. In this session, Tom will walk through the evolving buyer and media journeys, expose the inefficiencies of traditional attribution, and show how methods like Causal MMM, Incrementality Testing, and Causal Attribution can unlock real profitability. Through real-world examples and actionable insights, He will also share how brands can turn marketing into a predictable, measurable growth engine, proving ROI, optimising media spend, and aligning teams around sustainable success.

Tom Gregory Global VP of Platform & Partnerships, Lifesight

Tom Gregory

9:50 ^AM

Shopping & Commerce Media If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts

Marketplace Stage

Today’s path to purchase isn’t a funnel, it’s a remix. The line between brand and commerce has vanished, and everything is shoppable. To break through, modern marketers must move beyond impressions and lean into orchestration, where every touchpoint drives connection, conversion, and cultural relevance.

Hosted by Christi Geary, EVP, and Head of AMP (Advantage Marketing Partners), this bold conversation brings together powerhouse brand leaders to share how they’re hitting all the right notes, emotionally and commercially.

Christi Geary EVP and Head of Agency, AMP (Advantage Marketing Partners)

Jessica Grasso Senior Manager Omnchannel Marketing, Bayer

Chanon Cook Chief Research Officer, YPulse

Marie-Jeanne Matei VP, GM eCommerce & Omnichannel Shopper Experience, Ferrero USA

Christi Geary

Jessica Grasso

10:00 ^AM

Podcasting's Role In A Multichannel Buy

Podcast Zone

Join Sounds Profitable's Tom Webster has he walks attendees through the very latest in advertising effectiveness research on podcasting, focusing on trust, attention and effectiveness. Podcasting plays a very important role in a media buy that few other channels can replace, and Tom has the data to show you why.

Tom Webster Partner, Sounds Profitable

Tom Webster

10:10 ^AM

Ketchup with Kaplan - A Candid Conversation Between TKap and Shingy

Great Minds Stage

Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture. From sparking creativity inside corporate walls to reimagining pantry staples as cultural icons, Kaplan shares his perspective on brand building in the modern era—where purpose, performance, and play collide. Expect candor, sharp insights, and a little condiment-fueled fun.

Todd Kaplan Chief Marketing Officer, North America, Kraft Heinz

David Shing Digital Prophet, Shingy

Todd Kaplan

David Shing

10:10 ^AM

Content & Pop Culture Brand Values Must Be Unshakable

Creativity Stage

From divestment to investment, from boycotts to unwavering support, one thing is clear: consumers are tired of trying to deduce what brands stand for and just want clarity so they can make their own decisions. This panel of ad-marketing professionals will address how brands must be clear about their foundational values (whatever they may be). We will discuss how standing behind core brand values, no matter which way the wind blows, is always good business.

God-is Rivera Chief Strategy Officer , Burrell Communications Group Worldwide

Sheila Marmon CEO and Founder, Mirror Digital

Shetellia Riley Irving Founder and CEO, A11Even Sports

Erika Lewis Head of Cultural Partnerships, TikTok

God-is Rivera

Sheila Marmon

10:20 ^AM

Streaming From Avoidance to Investment: A New Era of Brand-Safe CTV Advertising

Media Stage

Brand safety on CTV is evolving. Join experts across media and advertising to explore how AI is enabling smarter, more scalable brand suitability. Learn how scene-level and sentiment-aware tools help advertisers avoid risky placements while expanding safe reach. From live news to entertainment, discover how multimodal AI is setting new standards for responsible advertising—giving brands greater control, transparency, and confidence in every impression.

Abbey Thomas CCO, Anoki

Raghu Kodige CEO, Anoki

Monica Perschetz Vice President, National Agency Partnerships, Spectrum Reach®

Greg Sherrill Group VP, Agency Development, Magnite

Abbey Thomas

Raghu Kodige

10:20 ^AM

Industry Disruptors Making marketing more human in the age of AI

Innovation Stage

In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center. Join this fireside chat featuring Elizabeth Maxson, CMO of Contentful, and Alice McKown, Publisher of The Atlantic as they discuss how leading teams are amplifying creativity, mastering operational discipline, and closing the optimism–execution gap, while navigating stack sprawl, privacy, and the challenges of infinite content.

Elizabeth Maxson Chief Marketing Officer, Contentful

Alice McKown Publisher & Chief Revenue Officer, The Atlantic

Elizabeth Maxson

Alice McKown

10:20 ^AM

Data & Decisions Partnering in the Composable Marketing and Media Ecosystem

Tech Stage

Composability isn't just a buzzword; it's a huge shift that's changing the game for advertising and media. Join our session to hear leaders at Snowflake, GrowthLoop, Dentsu, Newton Research, and Snap give us their unique perspective on composability. As marketers have moved their data infrastructure to the cloud for better privacy, security, control, and efficiency, tech providers have followed—building solutions right where that data lives.

Dennis Buchheim Global Head of GTM - Adtech/Martech, Communications, Media, and Entertainment, Snowflake

Chris O'Neill CEO, GrowthLoop

Gerry Bavaro Chief Solutions Officer - Data & Technology, dentsu

Elena Bond Head of Marketing Science at Snap Inc, App & Web DR, Snap Inc

John Hoctor CEO & Co-Founder, Newton Research

Dennis Buchheim

Chris O'Neill

10:30 ^AM

Brands & Marketers Trust as the New Currency: Navigating Brand Loyalty

Insights Stage

In modern marketing, trust is the new currency that drives brand loyalty and growth. With numerous channels available, marketers face unprecedented opportunities—and challenges—in shaping consumer perceptions. The ability to convert consumers into brand evangelists and repeat customers hinges on how effectively marketers manage these interactions. This panel will explore the strategies and insights employed by marketers and agencies to build trust in a multi-channel world.

Lauren Griewski Managing Director, Head of Sales & Partnerships, Chase Media Solutions

Adam Shlachter US Client President, WPP Media

Amanda Forth Head of Partnerships, Sales and Media, FabFitFun

Arielle Sheridan Director of Consumer Marketing, Instacart

Lauren Griewski

Adam Shlachter

10:30 ^AM

Shopping & Commerce Media The Retail Media Revolution: Driving Outcomes Beyond the Cart

Marketplace Stage

Previous year’s VAB panels on Retail Media were top sessions at AWNewYork. So this year, we're back with fresh insights and forward-thinking strategies as Retail Media Networks continue to evolve. Learn how leading brands are leveraging next-gen retail partnerships and data-driven media activations to influence key mid-funnel metrics—like ad engagement, brand consideration, purchase intent, and consumer actions. Discover how to harness the full potential of Commerce Media in an increasingly outcome-focused world.

Benjamin Vandegrift VP, Measurement Solutions and Innovations, VAB

Cierra Prince Head of Data Innovation & Monetization, T-Mobile Advertising Solutions

Aisha Khan Head of Client Engagement - Global Commerce, WPP Media

Lee Dunbar SVP, Head of Retail Media, Starcom

Amie Owen Global Chief Commerce Officer, IPG

Benjamin Vandegrift

Cierra Prince

10:35 ^AM

Scaling the Value of Host Reads

Podcast Zone

Host-reads are powerful, but are you maximizing their impact? This panel will reveal the keys to scaling the ROI and value of host-read ads with help from audio investment experts and media industry leaders.

Maria Tullin SVP, Managing Director, Performance Audio

Jacob Schwartz Media Director, National Audio Investments

Jennifer Oon SVP, Sales, DAX United States

Maria Tullin

Jacob Schwartz

10:40 ^AM

Level Up Mix, Mingle, Market: An MCNY Meet Up

Scale Up Lounge

Great things happen when marketers get together. Grab a coffee, make new connections, and discover how your network can open doors you never knew existed. The Marketing Club of New York (MCNY) is here to help you advance your career and grow your inner circle (and membership is free!).

Alicia Wiedemann Partner, Head of Client Strategy, Summer Friday

Chet Dalzell Operations & Engagement, Digital Advertising Alliance

Bill Ochs Executive Director, Marketing Club of New York

Meg Ugenti Corporate Director of Sales & Marketing, Focus USA

Vincent Pietrafesa VP, B2B Products, Stirista

Alicia Wiedemann

Chet Dalzell

10:50 ^AM

Sports and Streaming: Industry Leaders Share Their Playbooks

Great Minds Stage

With the race to own more sports rights and the most coveted match-ups, streaming has become the new battleground for attention in the television landscape. Top leaders in this space share their gameplans and perspectives on the landscape, ad tech, brand opportunities and future.

Ruth Mortimer Global President, Advertising Week

Ed Romaine Group Senior Vice President, Head of Business Strategy & Solutions, Warner Bros. Discovery

Adam Monaco Executive Vice President of Sales, Disney Advertising

Danielle Carney Head of U.S. Video and Live Sports Sales, Amazon Ads

Ruth Mortimer

Ed Romaine

10:50 ^AM

Content & Pop Culture Off the Feed & Into the Chat: How the Internet Has Gone Private

Creativity Stage

In a world where people express themselves through reaction GIFs, emojis, and memes, how do we define success? This session will explore how emerging tools like GIPHY are helping brands measure cultural velocity, not just impressions. Messaging offers a new form of opt-in engagement, where search and share data provide valuable insight into what users want your brand to mean. Performance here isn’t about persuasion or conversion, but participation, and that's a more powerful signal than a swipe or a skip.

Kevin Hein Chief Growth Officer, GIPHY

Chris Kelly Senior Reporter, Marketing Dive

Kevin Hein

Chris Kelly

11:00 ^AM

Data & Decisions The New Map of Commerce Media

Tech Stage

Every customer journey creates a media moment. From booking a flight, to grabbing a snack, to shopping for the latest tech. Commerce media is transforming these moments into new ways to reach, engage, and grow. In this panel, leaders from retail, travel, convenience, and media share how data and identity fuel customer journeys, why privacy and transparency are essential to building trust, and what it takes to turn opportunity into measurable ROI.

Elizabeth Donovan Global Head of Commerce & Retail Media Networks, Acxiom

Amy McGovern Head of Agency Partnerships, East Coast, Best Buy Ads

Paul Krasinski CSO, ReachTV

Parbinder Dhariwal VP and GM, CVS Media Exchange

Elizabeth Donovan

Amy McGovern

11:00 ^AM

Streaming Proving the Platform’s Power with iSpot & Tiktok

Media Stage

TikTok and iSpot teamed up to measure performance across key KPIs — and the results are in! Join us as we share the measurable lift TikTok generated across an array of outcome types and what that means for advertisers seeking to convert attention into action.

Stuart Schwartzapfel SVP, Media Partnerships, iSpot

Dina Liu Global Head of Brand Product Marketing, TikTok

Stuart Schwartzapfel

Dina Liu

11:00 ^AM

Industry Disruptors Searching for More: How Hyundai improved performance on Google with Agentic AI

Innovation Stage

The world of search is changing dramatically, moving beyond simple text queries. This evolution, coupled with marketing fragmentation and siloed teams, challenges CMOs. But Agentic AI offers a new path forward, bringing brands like Hyundai to the forefront of this new search era. Discover how, alongside Google, Hyundai, Making Science, and Forrester, Agentic AI unifies media, scales creativity, and ensures brand safety, enabling brands to adapt and thrive in the dynamic world of search.

Jason Downie CRO AI Technology, Making Science

Nikhil Lai Senior Analyst, Forrester

Sean Gilpin CMO, Hyundai Motors America

Marta Martinez Managing Director Americas, Google Marketing Platform, Google

Costanza Ghelfi CPO, Making Science

Jason Downie

Nikhil Lai

11:10 ^AM

Brands & Marketers BODYARMOR: Fueling Culture. Owning the Moment.

Insights Stage

What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand raises the bar by showing up where culture and convenience collide. It’s not just about hydration- it’s about fueling the next generation of athletes and lifestyle-driven on-the-go consumers. Learn how BODYARMOR cuts through the noise to meet consumers where they are.

Kristina Lutz EVP, Marketing, GSTV

Sara Weaver VP, Brand Marketing, BODYARMOR

Kristina Lutz

Sara Weaver

11:10 ^AM

Shopping & Commerce Media Beyond the Hype: What Actually Works in In-Store Retail Media

Marketplace Stage

In-store retail media's scale is here, and by this time next year, every major grocery retailer will have in-store retail media networks live or on their roadmap. Yet, many brands are still trying to figure out the basics including budget ownership, measurement, and creative execution.

Our panelists will shed light on how brands are leveraging in-store retail media today, the results for both endemic and non-endemic brands, and how brands can integrate in-store media into their strategy.

Sarah Marzano Principal Analyst, eMarketer

Marlow Nickell CEO, Grocery TV

Amy Vollet SVP, Commerce and Media, Saatchi X, a Publicis Commerce Company

Sarah Marzano

Marlow Nickell

11:10 ^AM

Podcast Advertising 2025: What the Data Says and How to Act on It

Podcast Zone

Join us for a fast-paced discussion of the research highlights behind our new multi-market podcast study. We will unpack where spend and consumption diverge, which markets are under-monetized, and what the real podcast audience looks like by age and gender. We will also cover why contextual targeting dominates, how to use market-specific personas to plan with precision, and where brand suitability filters risk limiting reach to highly engaged communities.

Emma Raz Director of Commercial, NumberEight

Tamara Zubatiy Nelson Co-founder and CEO , Barometer

Brian Conlan President, DAX United States

Janel Strachan Senior Media Buyer

Emma Raz

Tamara Zubatiy Nelson

11:20 ^AM

Level Up Navigating Career Uncertainty Together

Scale Up Lounge

We’re living in unprecedented and drastic times in society and in our marketing industry - this deeply affects us personally and professionally. So it’s normal to feel anxious and overwhelmed about how this can impact your career now and in the future. But all is not lost - in this guided session you will be able to break through the 4th wall by reconnecting with yourself more meaningfully and engaging with your peers so that you can move forward more grounded and uplifted.

Touseef Mirza Co-CEO, Purpose Hive

Samuel Monnie Co-CEO, Purpose Hive

Touseef Mirza

Samuel Monnie

11:30 ^AM

Building the next era of AI-enabled creativity and connections

Great Minds Stage

AI technologies are rapidly evolving in ways that enable marketers to accelerate adoption and achieve greater efficiencies, creativity and engagement. At the same time, platforms like Meta are investing heavily in building the future of human connection and the technology that makes it possible. This session will explore how marketers can leverage AI to transcend campaign-building and more deeply integrate AI into their marketing practice, while delivering.

Clara Shih VP of Business AI, Meta

Simon Whitcombe VP, Global Business Group, North America, Meta

Alex Stark Co-Founder and CMO, Ogee

Yingying Kuang VP of Marketing, Kitsch

Clara Shih

Simon Whitcombe

11:30 ^AM

Content & Pop Culture Why OOH is Every Brand’s Winning Play

Creativity Stage

In today’s fragmented, saturated media landscape, brands, creators, and athletes are turning to the real world to deliver breakthrough impact. From bold billboards and building wraps to airport takeovers, immersive activations, and moving media, out of home (OOH) doesn’t just command attention—it fuels content, shapes culture, and drives commerce. This panel will explore why OOH has become the channel of choice for those seeking cultural relevance, authentic connection, and influence that extends far beyond the screen.

Anna Bager President and CEO, OAAA

Brian Rappaport Founder & CEO, Quan Media Group

Sloane Stephens Tennis Champion, Entrepreneur & Philanthropist

Esther Raphael CMO, Intersection

Anna Bager

Brian Rappaport

11:40 ^AM

Streaming Beyond the Break: Redefining Creative on CTV

Media Stage

From pause ads to shoppable moments, new CTV formats are reshaping how viewers experience advertising. In this conversation, Ed Dinichert, CRO, TripleLift and Matt Van Houten, SVP, Product & Partnerships, DIRECTV Advertising, will discuss what’s working today, what’s next, and how creative technology is turning CTV into a platform for both storytelling and commerce.

Ed Dinichert Chief Revenue Officer , TripleLift

Matt Van Houten SVP, Product & Partnerships, DIRECTV Advertising

Ed Dinichert

Matt Van Houten

11:40 ^AM

Industry Disruptors The Future of Gameplay, Powered by Microsoft

Innovation Stage

Gaming is rapidly becoming the defining cultural force of a generation, blurring boundaries between entertainment, community, and commerce. With Microsoft’s acquisition of Activision Blizzard and the global influence of Xbox, the future of play will reshape how people connect, create, and experience brands.

Jonathan Stringfield VP Global Business Strategy, Analytics & Trust, Microsoft Advertising

Jeff Minsky Vice President, Ai & Marketing Futures, Association of National Advertisers | ANA

Jonathan Stringfield

Jeff Minsky

11:40 ^AM

Data & Decisions First Principles Thinking: Grounding AI and Ad Testing in What Actually Matters

Tech Stage

In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.

Abigail Posner Founder and CEO, Human Code

James Slezak CEO, Founder, Swayable

Abigail Posner

James Slezak

11:45 ^AM

Local Ears, Local Impact: Winning with Podcast Sponsorships

Podcast Zone

Local podcasts are powerful platforms for brands to build trust where it matters most, close to home. This panel will explore the art of securing and retaining local sponsors: from finding the right partners and setting smart ad rates to proving ROI and scaling success. Learn how creators and advertisers turn community connection into long-term sponsorship wins. We'll share a roadmap that will unlock the full potential of local podcast advertising, whether you're on the brand side or the sell side.

Arielle Nissenblatt Head of Community and Content, Pinwheel by Audily

Amanda McLoughlin CEO, Multitude

David Roemer Gonzalez Cofounder and CEO, Genuina Media

Arielle Nissenblatt

Amanda McLoughlin

11:50 ^AM

Shopping & Commerce Media The New Power Consumers: Gen Z, Gen Alpha, and the Future of Brand Loyalty

Marketplace Stage

How modern CEOs are shaping tomorrow’s markets and navigating the toughest consumer markets in the industry. Marc Elrick CEO & Founder of BYOMA, Jackie Aina CEO & Co Founder of FORVR MOOD and Rachel Jonas Gilman CEO of Mane take the stage to share how their visionary brands are marketing to future consumers; rethinking the rules to win across multi-generational shoppers.

Marc Elrick CEO and Founder, BYOMA

Jackie Aina CEO & Co-Founder, FORVR MOOD

Rachel Jonas Gilman CEO, Mane

Cole Trider CEO, Principal, Chasen Creative Media

Marc Elrick

Jackie Aina

11:50 ^AM

Brands & Marketers Creative that Lasts: Making the Most of Every Impression

Insights Stage

In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns, categories, and brands that achieve long wear-in and lasting impact — and what they’re doing right.

Leigh Baker Managing Director, Six+One

Stephanie Lancaster Manager, Brand and Consumer Strategy, The Wendy's Company

Edwin Rodrigues Global Marketing Research Consultant, Hewlett Packard (HP)

Tina DeSarno Chief IA Officer, MarketCast

Leigh Baker

Stephanie Lancaster

12:00 ^PM

Level Up The Stuff No One Tells You: Unspoken Rules for Cracking the Career Code

Scale Up Lounge

Created for Gen Z - a hands on, fast paced Career Mini Lab specifically for Entry & Early Career Professionals. Join us!

RSVP Here

Robert Brotherton Co-Founder, Mirro Events

Erica Bartman Founder, Erica Bartman Group

Robert Brotherton

Erica Bartman

12:10 ^PM

NextGen Video: Where Attention Fuels Growth

Great Minds Stage

As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. We’ll explore how culture and attention intersect to drive lasting brand growth and share new insights on how modern video can connect brands to culture in meaningful, measurable ways.

Andrew East Former NFL Long Snapper and Entrepreneur

Shawn Johnson East Olympic Gold Medal Gymnast

Alejandra Gálvez , IKEA

Mike Law CEO, Carat NA

Andrew East

Shawn Johnson East

12:10 ^PM

Content & Pop Culture Scaling Chaos: Two Years At The Onion

Creativity Stage

America's Finest News Source, The Onion, has crammed a decade of plot into the last two years: It sold to new owners, staffed up, relaunched a subscription print edition, nearly bought Infowars (long story), and opened America's Finest Creative Agency to bring its humor to brands. In a conversation economists are already calling "an upcoming session at Advertising Week," The Onion's Leila Brillson and Jordan LaFlure take us behind the scenes of the mischief-making institution that always keeps legal on its toes.

Leila Brillson Chief Marketing Officer, The Onion

Jordan LaFlure Executive Editor, The Onion

Michael Gewirtzman Global Vice President, Programming, Advertising Week

Leila Brillson

Jordan LaFlure

12:20 ^PM

Streaming The Streaming Ad Equation: Balancing Data, Culture, and Impact

Media Stage

Streaming has entered a new era where ad-supported viewing has exploded, programmatic tools have rapidly advanced, and measurement has become more precise than ever. Yet, the industry now faces a key question: how to balance the precision of one-to-one targeting with the scale and cultural impact of shared, “watercooler” moments. This session will explore hybrid models that combine the strengths of both worlds to unlock the full value of streaming advertising.

Jamie Maw Programming Director, Advertising Week

Leo O'Connor EVP Streaming, Paramount Advertising

Jamie Maw

Leo O'Connor

12:20 ^PM

Industry Disruptors Independence, Creativity and Innovation: A Masterclass on Modern Leadership

Innovation Stage

In this candid conversation, hosted by Advertising Week partner podcast creator, Katie Kempner (Perspectives with Katie Kempner), top CEOs from across brands, advertising and media will share the most important lessons they’ve learned about leading through a lens of creativity, innovation and independence. Hear how they ignite passion, drive engagement, and empower their teams in bold, highly effective – and some unexpected – ways. Leave inspired, challenged and energized to bring these ideas back to your own organization.

Katy Hornaday CEO, BarkleyOKRP

Katie Kempner Founder, Creator and Host, "Perspectives with Katie Kempner", Kempner Communications

Kimberly Jones President + CEO, Butler/Till

Meredith Glansberg CEO, quip

Joanna Jordan CEO and Founder, Central Talent Booking

Katy Hornaday

Katie Kempner

12:20 ^PM

Data & Decisions From Signal to Action: Human Intelligence That Moves Brands Forward

Tech Stage

AI has redefined how marketers collect and analyze data, yet many still struggle to turn it into action. What’s missing is the ability to cut through the noise and connect signals to strategy. In this session, Suzy’s Founder & CEO Matt Britton introduces the Human Intelligence platform — a new way to combine cultural trends, consumer voices, and real-time answers so brands can move faster from questions to decisions, unlocking the clarity, confidence, and impact needed to drive marketing effectiveness.

Matt Britton Founder & CEO, Suzy

Matt Britton

12:30 ^PM

Brands & Marketers Beyond Clicks: Cracking the Code on Growth and Trust in Ad Tech

Insights Stage

Right now, 40% of internet users are essentially invisible to advertisers—browsing on cookieless platforms where impressions vanish and budgets waste away. That’s not just a tech problem; it’s a growth problem.

In this conversation, John Piccone, Regional President – Americas at Adform, breaks down what it takes to win in this new reality. Forget chasing clicks—growth today means aligning media to business outcomes, finding the audiences others can’t, and building trust in an industry where transparency is everything. John will share how smart brands are doing more with less, turning fragmentation into opportunity, and unlocking the other 40% of the internet.

John Piccone Regional President, Americas, Adform

Katie Ingram Director of Europe, Advertising Week

John Piccone

Katie Ingram

12:30 ^PM

Shopping & Commerce Media From Campaigns to Partnerships: How Commerce Media Powers Strategic Growth

Marketplace Stage

Commerce media is shifting from a tactical channel to a foundation for long-term growth. Leaders from Uber, Delta and LiveRamp will share how they’re building strategic partnerships focused on customer insights, loyalty, and shared growth. They’ll explore how commerce media and AI unlock intelligence beyond campaigns, helping brands prioritize lifetime value over cost-per-click. Join us to learn how they’re moving from transactional buying to true collaboration.

Vihan Sharma Chief Revenue Officer, LiveRamp

Kristi Argyilan Global Head of Advertising, Uber Advertising

Don Vassel Managing Director, Business Development & Strategy - InFlight Entertainment and Connectivity, Delta Air Lines

Vihan Sharma

Kristi Argyilan

12:35 ^PM

Streaming Grey in the Stream: Creativity, Culture & the Future of Media

Media Stage

As streaming becomes the center of the media universe, agencies must evolve their creative muscle, not just for attention, but for cultural resonance. In this session, Agnes Fischer, CEO of Grey New York, explores how an iconic agency is reimagining storytelling for the streaming era. We’ll dive into how creativity, brand purpose, and media fluency must intersect in a landscape where audiences move fluidly across screens, platforms, and genres. From original series to social moments, how do you build stories that break through, and keep their impact in an always-on media world?

Agnes Fischer Chief Executive Officer, Grey New York

Jamie Maw Programming Director, Advertising Week

Agnes Fischer

12:45 ^PM

Beyond the Logo: How Mastercard Is Redefining Brand Connection

Insights Stage

A brand today is more than a logo or tagline, it’s a living experience. Mastercard has been pioneering multisensory branding, from its Sonic identity to Priceless experiences, to meet consumers in the moments that matter most. Now, with the launch of Commerce Media, Mastercard is taking the next step: connecting advertisers, publishers, retailers, and consumers through trusted, data-driven insights.

In this conversation, we’ll explore how Mastercard is reimagining connection in a digital-first world, embedding itself seamlessly into the commerce flow, building bridges rather than walls, and ensuring every interaction adds value rather than noise. From sound and touch to data and trust, discover how Mastercard is evolving to stay at the heart of culture, commerce, and connection.

Jay Altschuler Senior Vice President, Global Media and Agency Relations, Mastercard

Katie Ingram Director of Europe, Advertising Week

Jay Altschuler

12:50 ^PM

Hollywood & Mind: Unbothered Mondays Live With Omarion

Great Minds Stage

Join Cathy Applefeld Olson, founder of Hollywood & Mind and entertainment industry journalist, in conversation with Omarion, Grammy-nominated multiplatinum singer, songwriter, actor, author and pop culture phenomenon. Crowned by fans as The King of Unbothered due to his ethos of choosing to mindfully navigate challenges, Omarion will explore the power of choosing joy, and share the ways he grounds in inner peace.

Cathy Applefeld Olson Founder & CEO, Hollywood & Mind

Omarion Singer, songwriter and actor

Cathy Applefeld Olson

Omarion

12:50 ^PM

Content & Pop Culture Rebooted and Rewired: Taking Transformers to YouTube

Creativity Stage

Transformers One: New Adventures is more than a web series. It’s a case study in how iconic franchises can evolve through platform-first storytelling and creator-led content.

In this behind-the-scenes session, you’ll hear how Hasbro and TheSoul Publishing brought a bold new vision to Transformers through a 14-episode, stop-motion YouTube series infused with meme-worthy humor, lo-fi creator aesthetics, and a strategy built for global, Gen Alpha audiences.

Charmaine Fernandes Senior Director, Global Digital Distribution & Programming, Hasbro Entertainment

Patrik Wilkens VP, Business Development, TheSoul Publishing

Charmaine Fernandes

Patrik Wilkens

12:55 ^PM

The 10% That Drives 50%: Reaching Consumers Who Power the Economy in Uncertainty

Podcast Zone

With the top 10% of U.S. households fueling more than half of consumer spending, advertisers need smart ways to reach this influential group. In today’s economic climate, it’s more important than ever to identify audiences that have real impact.

Tom Webster Partner, Sounds Profitable

Paul Riismandel President, Signal Hill Insights

Sara Low Audience Insights Program Manager, American Public Media

Jasmine Victor Head of National Underwriting, American Public Media

Paul Riismandel

1:00 ^PM

Streaming Quantifying Curiosity: The Science Behind Interactive CTV Ads

Media Stage

Interactive CTV ads are generating buzz —but are they truly impactful? In this session, BrightLine — joined by Warner Bros. Discovery and MediaScience — will present new research showing that viewer engagement is the key to stronger outcomes across the funnel, from brand recall to purchase intent.

Join us for an inside look at our latest research, learn how MediaScience measures impact in the lab, and hear Warner Bros. Discovery’s perspective on bringing these insights to life in practice.

Jenny Thompson Director of Marketing, Brightline

Rob Aksman President and Co-Founder, BrightLine

Evan Giamanco SVP, Ad Product & Revenue Strategy, Warner Bros. Discovery

Phillip Lomax Executive Vice President, MediaScience

Jenny Thompson

Rob Aksman

1:00 ^PM

Industry Disruptors Culture as Compass — Wood Harris’ Journey from Hollywood to 8tivLabs

Innovation Stage

Culture has always been Wood Harris’ compass—from shaping timeless roles in The Wire and Creed to his latest hit series Forever on Netflix. In this fireside chat, 8tivLabs CSO Mic Fox sits with Harris to explore how culture fueled his journey, guided his storytelling, and now drives his vision as Co-CEO of 8tivLabs. Together, they’ll reveal how he plans to harness culture to create powerful brand narratives that engage audiences young and old.

Mic Fox CSO, 8tivLabs

Wood Harris Co-CEO, 8tivlabs

Mic Fox

Wood Harris

1:00 ^PM

Data & Decisions Breaking the Planning Mold: How Agencies Are Rethinking CTV from the Start

Tech Stage

The CTV revolution isn’t just about where ads appear—it’s about how campaigns are built from the ground up. In this session, hear from agency leaders who’ve broken internal silos to create a new, more integrated planning process. From proprietary tools that leverage ACR data to planning platforms that prioritize reach and relevance before activation begins. Join us to discover how forward-thinking teams are reshaping the way CTV campaigns are designed.

Ashley Arena Head of Video , PHD

Steve Carbone President, IPG

Mike Evans SVP, Head of U.S. Sales, LG Ad Solutions

Tom Grant EVP of Precision, Spark Foundry

Ashley Arena

Steve Carbone

1:10 ^PM

Brands & Marketers From Noise to Noticed: Attention in the Age of Doom Scrolling

Insights Stage

We’re living in a scroll-happy, skip ahead world; where attention isn’t just scarce, it’s skeptical. So how do you stand out without turning people off?

In this session, leaders from Marriott Bonvoy, Adobe, Intrepid Travel, and Duolingo share how they’re creating ad experiences that stand out and people actually enjoy. You’ll hear how purposefully placed, delightfully unexpected creative can cut through the chaos, and how understanding your audience’s mindset might be the ultimate cheat code to getting noticed.

Andrew Guendjoian Head of Ad Sales, Duolingo

Mark Manning Head of Product Marketing - Direct to Student, Adobe

Chris Norton SVP Marketing, Marriott International

Tara McCallum Head of Marketing, Intrepid Travel

Andrew Guendjoian

Mark Manning

1:10 ^PM

Shopping & Commerce Media The Back Seat as the New Living Room - A New Era of “On The Go” Content

Marketplace Stage

The backseat is becoming the new living room — a high-attention environment for entertainment, commerce, and advertising that extends reach without cannibalizing existing platforms. This session will explore the present and future state of mobility media and how investments in content at the center of consumer action are creating differentiated attention opportunities for content owners, brands and consumers.

Megan Ramm Global Head of Sales, Uber Advertising, Uber

Anjali Virmani Global Head of Creative Solutions, Time Out Media

Cherian Thomas Head of RMN and DOOH, T-Mobile Advertising Solutions

Scott Decker North America Media Planning and Strategy Lead, HP, Inc

Megan Ramm

Anjali Virmani

1:10 ^PM

Level Up Speed Mentoring: Accelerate Your Path to the C-Suite

Scale Up Lounge

Ready to accelerate your career, but can't get the right people in the room?

Join us for a dynamic, high-energy speed mentoring mixer, hosted by the Cultured Connections Community. We're connecting ambitious mid-level professionals (7+ years' experience) with accomplished C-suite and senior leaders from top brands and agencies.

Ahmed Omer Founder, Cultured Connections Community

Sally Barton Marketing Exellence Lead - US, Mondelez

Benjamin Montague Director, Brand & Content Strategy, IBM

Vida Cornelious SVP Creative & Strategy, New York Times

Olga Alpeter Marketing Director, Elida Beauty

Ben Nilsen Head of Brand Experience, FCB

Brianna O'Brien Lowndes Chief Marketing Officer, Whitney Museum of American Art

Bria Bryant Global Chief Marketing Officer, Assembly

Diya Basu Director of Digital, Content, & Influencer Marketing, American Dairy Association

Erica Franklin Global Director of Sales, Sistas In Sales

Evan Marshall Chief Operating Officer , Black Menswear

Julka Villa Former Global Chief Marketing Officer, Campari Group

Karima Sharif Senior Vice President, Doceree

Nate Nicely CMO, Dentsu

Ndubuisi Uchea CEO & Co-Founder, Word on the Curb

Nitu Desai VP, Director of Production, Idlewild Experiential

Simge Weinling-Dogrular Head of Marketing Activation, Americas, Pladis

Simon Morris Head of Strategic Partnerships & Business Development, Comcast

Sophia Aladenoye Founder & CEO, The Ade Group

Tash Walker Founder, The Mix

Tyler Bell Senior Director of Impact & Inclusion, 160over90

Yin Chung Executive Strategy Director, Omnicom

Katie McDonald Head of Strategy, We Are Social

Ahmed Omer

Sally Barton

1:30 ^PM

The AI Dividend

Great Minds Stage

Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.

Our panel will share the key strategic decisions they've made, hurdles faced and lessons learned from early adoption in their business and what they've seen across peers and adjacent industries.

Jamie Allan Senior Director, Media Industries, NVIDIA

Dr. Jon Roberts Chief Innovation Officer, People Inc

Gülen Bengi Chief Marketing Officer, Mars & Chief Growth Officer, Mars Snacking, Mars

Jamie Allan

Dr. Jon Roberts

1:30 ^PM

Content & Pop Culture From Legacy to Love: Coach's Journey to Gen Z's Heart

Creativity Stage

At one point, Coach was everywhere. The brand’s iconic monogram bags defined 2000s aspirational style. Since then, the brand has redefined itself for the next generation, without abandoning its roots. In an era where Gen Z demands authenticity, self-expression, and cultural relevance, Coach has emerged as a surprise favorite, becoming a beloved handbag brand among Gen Z.

This transformation wasn’t luck. It was the result of intentional, data-driven brand reinvention.

Joon Silverstein Chief Marketing Officer, Coach

Ryan Parkhurst SVP, Strategy, DEPT

Joon Silverstein

Ryan Parkhurst

1:30 ^PM

A sitcom from a fintech? A reality show from a podcast? The new rules of media.

Podcast Zone

"The lines between podcasters, influencers, and brands are blurring fast.

Podcasters are building 360° media companies while brands are creating in-house production studios.

Zoe Oz (Co-Founder and CMO, Bilt) and Trevor Baruh (Founder, The 3050 Co) discuss how to win and stay ahead in this new environment."

Zoe Oz Chief Marketing Officer and Co-Founder, Bilt

Trevor Baruh Founder, The 3050 Co

Zoe Oz

Trevor Baruh

1:40 ^PM

Streaming From Impressions to Appointments: Redefining Healthcare Marketing Results

Media Stage

City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network. Their campaign went beyond reach to inspire action—driving new patient signups and healthcare professional referrals. The breakthrough: directly tying media to measurable results. This session will spark ideas for marketers to prove impact, embrace new channels, and turn bold strategies into measurable growth.

Ken Chaplin Chief Marketing Officer, City of Hope

Trevor Hadick SVP, Managing Director, iProspect

Andy Krantz Director of Sales, Viant

Amanda Sheplee VP, Agency Partnerships, Viant

Ken Chaplin

Trevor Hadick

1:40 ^PM

Industry Disruptors Brand Experiences at Scale Are The Ultimate ROI

Innovation Stage

The advertising landscape is being reshaped by a simple truth: every interaction is a brand experience. From a website to a campaign film to an in-person activation, audiences judge brands by how ideas are brought to life across every touchpoint. Success today requires more than big creative platforms. It’s collective impact through 100 touchpoints. This demands the ability to think strategically and deliver consistently at speed and scale.

In this session, Amir Sahba, CEO of Thinkingbox, will explore why production has become the new strategy for modern marketers. He will show how digital experiences, content ecosystems, and real-world moments all work harder when strategy, creative, and production sit under one roof. CMOs will learn how to use technology to capture attention, why surrounding experiences with content and influencer storytelling extends cultural impact, and how tapping into passion points like sport, music, and entertainment can turn touchpoints into engines of growth.

Amir Sahba Founder and Chief Executive Officer, Thinkingbox

Ruth Mortimer Global President, Advertising Week

Amir Sahba

1:40 ^PM

Data & Decisions Data, Services & Media Drive Data Collaboration Success with Adobe PMG & Further

Tech Stage

With Adobe Real-Time CDP Collaboration, Further, PMG, and Alli Marketplace working together, customers can unlock their full data value, operationalize collaboration across their organizations, and activate campaigns that drive measurable business impact.

Ryan Flesich Senior Director, Product Marketing, Adobe

Sam Bloom Head of Partnerships, PMG

Chirag Deshpande Head of Industry, Further

Lory Mishra Principal, Product Marketing , Adobe

Ryan Flesich

Sam Bloom

1:50 ^PM

Brands & Marketers Power in Play: Gaming’s Rise as the New Language of Identity and Belonging

Insights Stage

Gaming is the most powerful social connector of our time, a space where identity is expressed, communities are forged, and culture is remixed daily. “Power in Play” reveals how gamers across geographies and backgrounds see play as core to who they are. This session will exclusively unveil insights from Livewire's proprietary research and explore the implications for culture, creativity, and brand storytelling in a world where gaming is the new cultural lingua franca.

Pete Basgen VP, Strategy, North America, Livewire

Pete Basgen

1:50 ^PM

Shopping & Commerce Media Beyond the App: Powering Full-Funnel Commerce Media

Marketplace Stage

The way people discover and shop has fundamentally changed and fragmented across social feeds, search queries, influencer content, and marketplaces. Moments of need now occur anytime, anywhere, especially during high-stakes seasons like the holidays, when urgency, impulse, and intent peak. Join leaders from DoorDash, Wolt, and The Magnum Ice Cream Company as they unpack how today’s most effective campaigns blend offsite reach, onsite conversion, and co-branded storytelling to drive measurable outcomes.

Sarah Marzano Principal Analyst, eMarketer

Peter Giordano General Manager of Strategy and Platform, Doordash

Catalina Salazar Global Head of Wolt Ads, Wolt

Daan Westdijk Head of Channel & Customer Strategy, The Magnum Ice Cream Company

Peter Giordano

2:05 ^PM

Brands & Marketers Premium Video’s Exponential Traffic Growth...w/ One Flaw: Defective Currency

Insights Stage

The bold-line proof of premium video’s unmatched power to drive exponential traffic into Google Search, DTC e-commerce, and across the full funnel grows stronger each quarter. VAB’s stats and insights show scaled audiences converting into motivated buyers in dramatic ways. But 2025 revealed one critical weakness: a “new” currency from a legacy provider showing steep declines in premium video impressions—believed to be data defects, not real audience loss. VAB uncovers the truth in this compelling “state of” traffic-driving.

Sean Cunningham President and CEO, VAB

Sean Cunningham

2:05 ^PM

From Pixels to Proof: Measuring Incrementality in Performance Audio

Podcast Zone

Pixel-based attribution often devolves into a game of claiming credit, obscuring the real drivers of performance. This session reveals how incrementality cuts through the noise by mathematically proving impact and lift. Discover how marketers can move past surface-level metrics to validate ROI, optimize spend, and unlock audio’s true potential.

Jordan Bentley Founder / CEO, Audiohook

James Gerber Vice President Strategy, Work Magic

Jordan Bentley

James Gerber

2:10 ^PM

Content & Pop Culture The Power Of Fandom: Unlocking Loyalty in an Era of Distraction

Creativity Stage

Cultivating a loyal fanbase is every brand’s dream. But some companies have turned fandom into the foundation of their business. While traditional social platforms chase fleeting attention, brands like Duolingo, Crunchyroll, Wavemaker and WEBTOON Entertainment are building lasting connections with engaged communities. In this session, you’ll hear from executives at these culture-shaping companies to learn how they create and activate fandoms and how you can apply those strategies to turn customers into devoted fans.

David J. Lee COO & CFO, WEBTOON Entertainment

Jenna Fidellow Executive Director, US Head of Content, Wavemaker

George Audi Vice President of Business Development, Duolingo

Scott Donaton SVP, Global Brand & Community, Crunchyroll

Erika Berlin Contributing Editor, Ad Age Studio 30

David J. Lee

Jenna Fidellow

2:10 ^PM

Relevance Reimagined: Transforming Brands from Legacy to Leadership

Great Minds Stage

DIRECTV has had a glow up. But what does that mean for audiences and advertisers? Leaders from DIRECTV, Starcom, and leading man, Kumail Nanjiani, will uncover how a time-honored brand is staying ahead of shifting viewership trends, and marketplace demands. From streaming innovation to content aggregation, from live sports to influencer partnerships, this panel explores the strategies powering DIRECTV’s transformation, and how today’s marketers can lean-in.

Vince Torres Chief Marketing Officer, DIRECTV

Kerry Flynn Media Reporter, Axios

Shelby Saville US Chief Executive Officer, Starcom

Kumail Nanjiani Actor, Comedian

Vince Torres

Kerry Flynn

2:20 ^PM

Streaming The Home Screen Advantage: CTV’s Most Underrated Asset

Media Stage

As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising. In this session, hear directly from a leading brand and agency as they break down a recent home screen campaign. From driving discovery to delivering measurable outcomes, learn how this emerging format is reshaping strategies for attention, engagement, and action on the biggest screen in the home.

Tony Marlow Chief Marketing Officer, LG Ad Solutions

Samantha Rose EVP, Strategic Investment Lead, Horizon Media

Mourad Zeggari Founder & CEO, Oui Do Good

Erika Dale Chief Strategy Officer, HSAD

Greg Johns EVP, Chief Product Officer , Canvas Worldwide

Tony Marlow

Samantha Rose

2:20 ^PM

Industry Disruptors Adding Trust to Your Ad Buy

Innovation Stage

Digital advertising is in flux. Privacy shifts and platform changes are challenging old formulas, while advertisers chase efficiency and real engagement. In this fireside chat, Mozilla COO Suba Vasudevan and Index Exchange CMO Lori Goode explain why trust is the overlooked lever for performance. They’ll share how trusted environments drive higher-quality attention, brand receptivity, and sustainable ROI — and why advertisers who embrace alternative models now will gain an edge as the industry resets.

Lori Goode Chief Marketing Officer, Index Exchange

Suba Vasudevan Chief Operating Officer, Mozilla

Lori Goode

Suba Vasudevan

2:20 ^PM

Data & Decisions Lift and Mix: What Happens When Sales Lift Meets Market Mix?

Tech Stage

Join NCSolutions and Snapchat for an eye-opening conversation about the future of advertising measurement.
Discover how Snapchat is reshaping the way they evaluate ad effectiveness—and why sales lift studies are a powerful complement to marketing mix models (MMM).
Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.

Steven Tramposch Senior Vice President, Client Consulting, NCSolutions, now a part of Circana

Dan Kelley Group Manager (CPG and Restaurants), Marketing Science, Snap Inc.

Steven Tramposch

Dan Kelley

2:20 ^PM

Level Up AI: Know Enough to be Dangerous

Scale Up Lounge

AI is a big, weird, complicated chunk of technology made up of algorithms that learn by analyzing: What we think (via text) and what we see (via computer vision).

Because the data that makes AI ‘smart’ is either created by us or observed in our natural habitat, it’s also very easy to understand, if you look at it the right way.

From agentic AI and driving high-quality results from agents, to foundational models that manage anomalies and hold systems together.

Vince Lynch Chief Executive Officer, IV.AI

Vince Lynch

2:30 ^PM

Brands & Marketers Marketing at the Speed of Culture: Bold Brands, Fast Moves, Real Impact

Insights Stage

In today’s fragmented attention economy, the brands winning hearts (and headlines) aren’t just reacting to culture; they’re co-creating it. From Doritos’ new Golden Sriracha launch, an over-the-top spicy-sweet parody that plays with nostalgia and humor, to Coors Light’s viral “Lights Out” moment-turned-marketing-magic, brands can harness everything from real-time internet chatter to long-simmer cultural trends to stay relevant.

Leslie Malcolm Vice President Marketing, Molson Coors Canada

Sean McDonald Global Chief Strategy Officer, Partner, Rethink

Jess Spaulding Chief Marketing Officer, PepsiCo

Alison Weissbrot Executive Editor, Adweek

Leslie Malcolm

Sean McDonald

2:30 ^PM

Shopping & Commerce Media Beyond the Cart: Retail Media Goes Omnichannel

Marketplace Stage

Retail media networks are maturing from single-channel advertising solutions to comprehensive marketing platforms, fundamentally transforming how brands connect with consumers. This session will explore how first-party retail data is redefining modern advertising, enabling brands to drive growth both on retail platforms and across the broader digital ecosystem, the critical role of measurement and incrementality in proving business impact, and why omnichannel strategies are no longer optional - but essential.

Ali Miller General Manager of Advertising, Instacart

Andrew Lipsman Independent Analyst and Consultant, Media, Ads + Commerce

Kathryn Lundstrom Commerce and Sustainability Editor, AdWeek

Ali Miller

Andrew Lipsman

2:40 ^PM

Stop Guessing, Start Growing: Choosing the Right Marketing Channels to Test

Podcast Zone

With more marketing channels than ever, choosing where to invest is critical. This panel will share a framework to evaluate your options, align with your goals, and run scalable experiments that drive long-term strategy.

Matthew Wynne Principal Consultant, Right Side Up

Nikki Jackson Head of Demand Generation, Gusto

Alexandra Bacchus Director, Paid Marketing, Bilt

Jacob Orbach-Smith Growth Marketing Lead, Headway

Matthew Wynne

Nikki Jackson

2:50 ^PM

Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity

Great Minds Stage

Skip the scroll - today’s culture is sparked, shaped, and shared in chat. From inside jokes to shared moments, it’s where people create meaning, build bonds, and set trends. With AI fueling more personal conversations, chat isn’t the side channel - it’s the cultural main stage.

In this session, Snapchat joins Love Island stars to explore why chat is today’s cultural currency, what it means for advertisers, and how brands can join the conversation naturally.

Mary Ann Belliveau President of Americas , Snap Inc

Jeremiah Brown Creator & Reality TV Star, Love Island USA

Nic Vansteenberghe Creator & Reality TV Star , Love Island USA

Mary Ann Belliveau

Jeremiah Brown

2:50 ^PM

Content & Pop Culture The Wizard of Oz at Sphere: We’re Off to See The Wizard

Creativity Stage

The Wizard of Oz at Sphere is a new fully immersive experience in Las Vegas that is redefining experiential storytelling. Using Sphere’s cutting-edge technologies, audiences are transported, making them feel – for the first time – like they have stepped inside the timeless story, from the moment they first approach the venue to when they walk out the doors. Hear from members of the Sphere team in a candid conversation on the inspiration, challenges, and innovations that went into creating this first-of-its-kind experience.

Marcus Ellington Executive Vice President, Ad Sales and Sponsorships, Sphere, Sphere Entertainment Co.

Katie Wilson Senior Creative Director, Sphere, Sphere Entertainment Co.

Michael Gewirtzman Global Vice President, Programming, Advertising Week

Marcus Ellington

Katie Wilson

3:00 ^PM

Streaming The Future of Connected TV: Unlocking a New Era of Entertainment and Advertising

Media Stage

Connected TV is transforming the way we watch, discover, and monetize entertainment — but the path forward is far from clear. As ad-supported streaming moves to center stage, the industry faces critical questions around fragmentation, transparency, competing agendas, and AI.

Natasha Lyonne Emmy and Golden Globe-Nominated Producer, Actor, and Writer

Matthew Henick SVP of Ventura TV OS, The Trade Desk

Aaron Sobol Head of North America Media Investment and Data Governance, Unilever

Amy Leifer Chief Advertising Sales Officers, DIRECTV Advertising

Natasha Lyonne

Matthew Henick

3:00 ^PM

Industry Disruptors NEO: How WBD is Redefining Buying Premium Video in the CTV Era

Innovation Stage

The media buying landscape has become increasingly complex, crowded with intermediaries, hidden fees, and fragmentation that reduce ROI and efficiency for advertisers. Buyers and agencies have been clear in voicing the need for greater transparency, streamlined planning, and measurable results. Listening to the market, WBD took this feedback and moved quickly: developing a prototype and building NEO, a next-generation automated media buying solution.

Huda Kazi VP, Digital Ad Technology & Operations, Warner Bros. Discovery

Mike Treon Head of CTV & Video, PMG

Jasmine Sheena Business / Tech Reporter, Marketing Brew

Cameron Koczon Founder, Fictive Kin

Huda Kazi

Mike Treon

3:00 ^PM

Data & Decisions Transacting with Purpose & Clarity in an Increasingly Fragmented Ecosystem

Tech Stage

As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important. Learn how AMC Networks and VideoAmp are working together to leverage the power of a new age of measurement and currency to help brands reach engaged viewers with more relevance and impact than ever before.

Lisa Mallen Senior Vice President, Agency & Client Partnerships, AMC Networks

Aaron Lilly EVP, Client Success, VideoAmp

Pilaar Terry Managing Partner and COO, POV Agency

Mariel Estrada Head of Video Currency, Omnicom Media Group

Lisa Mallen

Aaron Lilly

3:10 ^PM

Brands & Marketers Rethinking Purpose for a More Skeptical World

Insights Stage

The signals of “doing good” aren’t landing like they used to. While nonprofits and brands operate in different contexts, they face the similar challenges: how to build trust, credibility, and community in an increasingly skeptical landscape.

What if a brand told its story like a nonprofit asking for support? What if marketers had to earn trust with less spin and more clarity? And what happens when purpose-driven companies stop trying to be the hero and start showing up in ways that earn trust instead of demand it?

Cristina Tazza Global Chief Strategy Officer, Design Bridge and Partners

Amy Dunham Chief Communications Officer, Habitat For Humanity

Amy Williams CEO and Founder, Good-Loop

Leslie Blount Senior Reporter, Campaign

Cristina Tazza

Amy Dunham

3:10 ^PM

Shopping & Commerce Media Redefining the Brand-Consumer Connection with Amex Offers Digital Media

Marketplace Stage

Today’s consumers expect personalized shopping experiences where their expectations for tailored, relevant and trustworthy digital content creates a strategic opportunity for brands to build genuine customer connection and, ultimately, brand growth. Amex Offers Digital Media is entering a new strategic space, leveraging its extensive first-party data, high-engagement properties and integrated payments model to drive precise targeting while preserving data privacy, helping brands build true connections with premium, digitally engaged, high-spending, and loyal customers. Hear strategic insights and compelling success stories from Amex leadership, along with a look to what’s ahead.

Lindsay Harris Chief Purpose Officer, Tombras

Jacob King Senior Vice President, Head of Amex Offers Digital Media, American Express

Jill Krizelman Senior Vice President, Global Marketing & NA eCommerce, TUMI

Erin Miller Vice President, Marketing, CLEAR

Lindsay Harris

3:15 ^PM

Clipping & The Creator Economy

Podcast Zone

Clipping short-form video has become the backbone of discovery in the creator economy. In this session, we’ll trace its meteoric rise—from underground Discord communities to mainstream adoption—and unpack how brands are now harnessing creators and the art of ‘clipping’ to capture attention at scale.

Louis Roberts B2B Innovation Lead, Opus Clip

Ian Borthwick Founder, Leveraged Media

Louis Roberts

Ian Borthwick

3:30 ^PM

No Filter, Big Business: Claudia & Ben in Conversation with Michael Bosstick

Great Minds Stage

They didn’t invent the internet, they just figured out how to make it their full-time job. Claudia and Ben break down how being themselves turned into a business model, and the secrets to how it all works — in a conversation moderated by Michael Bosstick, Founder & CEO of Dear Media and co-host of The Skinny Confidential Him & Her Show.

Ben Soffer Creator of @boywithnojob, Co-Host of "Good Guys" Podcast, CEO + Co-Founder of Spritz Society, Spritz Society

Claudia Oshry Creator of @girlwithnojob, Co-Host of "The Toast" Podcast & Co-Founder of Spritz Society, 'The Toast'

Michael Bosstick Founder & CEO, Co-Host of "The Skinny Confidential Him & Her Show", Dear Media

Ben Soffer

Claudia Oshry

3:30 ^PM

Content & Pop Culture Fandom: Where Sports Meets Culture 24/7

Creativity Stage

Sports fandom has gone way beyond the stadium. Today’s fans are living it 24/7 – bingeing highlights on TikTok, following players across leagues and teams, rocking jerseys like high fashion, trading cards like NFTs, and even turning to podcasts and betting apps to stay connected.

In this session, Justin Sternberg from Fanatics Advertising will unpack how sports have become one of the biggest engines of pop culture and what that means for brands. From LeBron to Messi Mania to Caitlin Clark breaking the internet, fans are following players like influencers and treating jerseys, gear, and merch as cultural currency. As Pop Culture consistently evolves, there has always been one constant – fandom.

Justin Sternberg Head of Business Marketing and Creative Strategy, Fanatics Advertising

Louise DiIulio Chief Client Officer, Advertising Week

Justin Sternberg

Louise DiIulio

3:30 ^PM

Level Up The Hidden Danger of Motivation and Success: How Work Hijacks Your Mind

Scale Up Lounge

Motivation fuels ambition, but it has a hidden downside: the more passionate you are about your career, the harder it is to switch off after hours. When work follows you home in your head, you don’t recover, leaving you drained the next day. This session reveals why effective recovery is critical and introduces science-backed strategies to quiet your mind, recharge fully, and sustain both performance and wellbeing.

Guy Winch Psychologist/Author

Guy Winch

3:40 ^PM

Streaming Beyond the Billboard: Why Digital Out-of-Home Is Ready for the Full Funnel

Media Stage

Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.

Drew Groner SVP, Head Sales and Marketing, DIRECTV Advertising

Brian Rappaport Founder & CEO, Quan Media Group

Dave Etherington Chief Commercial Officer , Place Exchange

Patrick Dolan COO, OAAA

Ritu Trivedi Client President, WPP Media

Drew Groner

3:40 ^PM

Industry Disruptors The Playbook Is Dead: Marketing Rebuilt by AI

Innovation Stage

Advertising isn’t just evolving—it’s resetting. AI has collapsed the funnel, fractured the consumer journey, and shifted power from platforms to algorithms. In this reset era, presence in the prompt is everything, and only those bold enough to rethink the old playbook will earn their place.
Join LiveRamp CEO Scott Howe to explore how AI is rewriting the rules, why data is the essential fuel, and what it takes to win today while preparing for tomorrow.

Scott Howe Chief Executive Officer, LiveRamp

Scott Howe

3:40 ^PM

Data & Decisions Precision at Scale—How Geospatial Intelligence Is Reshaping Media Strategy

Tech Stage

Join industry experts from Esri, Quad, Ampersand, and Balcom Agency to discover how advertising and analytics teams are transforming campaign planning with geospatial technology. By layering demographic, consumer spending, traffic, and behavioral movement data, marketers can confidently pinpoint high-value audiences and optimize media buys. The session will provide actionable insights on leveraging location intelligence for hyperlocal targeting, smarter buys, measurable lift to reach key audiences.

Ashley Cashion Senior Account Executive, Esri

Rachel Herbstman VP, Data Innovation, Ampersand

John Puterbaugh, Ph.D. VP, Advanced Media & Innovation, Quad

Ricky Cadden Director, Digital Strategy, BALCOM AGENCY

Ashley Cashion

Rachel Herbstman

3:45 ^PM

SHE Media: Building Community Through Conversation

Creativity Stage

SHE Media has grown from a digital publisher into a cultural connector, bringing women together through content, live events, and wellness-driven experiences. Kristen Fairback, EVP of National Sales, shares how the brand is redefining engagement — from their Women’s Health Summits to SXSW — by turning conversations into movements.

We’ll dive into how SHE Media bridges generations, amplifies women’s health and wellness, and creates authentic opportunities for brands to connect with audiences — from Gen Z teens influencing family purchases to Gen X women powering $15 trillion in spending.

Kristen Fairback Executive Vice President, National Sales, SHE Media

Louise DiIulio Chief Client Officer, Advertising Week

Kristen Fairback

3:50 ^PM

Brands & Marketers A Slam Dunk in IRL: Becoming Unskippable and Unignorable

Insights Stage

The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch? The answer: IRL media at the heartbeat of New York – the subway. Join Jo Fox, SVP of Marketing at ESPN, and Brad Alperin, Head of Brand Solutions at OUTFRONT, as they share learnings from the ESPN app launch, including an E train takeover by NYC’s most iconic mascots. They’ll show how real-world activations cut through, connect, and create cultural moments nationwide.

Brad Alperin Head of Brand Solutions, OUTFRONT

Jo Fox Senior Vice President of Marketing, ESPN

Brad Alperin

Jo Fox

3:50 ^PM

Shopping & Commerce Media Precision at Scale: Unlocking the Future of Customer Connection

Marketplace Stage

Precision at Scale: Unlocking the Future of Customer Connection: Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loyalty, and measure business impact. This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.

Nili Klenoff EVP of Commerce Media and Innovation, Mastercard

Devika Bulchandani Chief Operating Officer , WPP

Nili Klenoff

Devika Bulchandani

4:10 ^PM

Content & Pop Culture Culture in Motion: Building B2B Content That Resonates and Drives

Creativity Stage

In a media world saturated with messages, the B2B brands that stand out do more than advertise — they live inside culture. Join Kieran Kent, CEO of Propeller Group, for a deep dive into how to infuse storytelling, community, and pop culture into content strategies that drive real engagement. This interview will explore how B2B content, events, and brand experiences can bridge siloes in sales and marketing — and what it takes to make cultural creativity both scalable and strategic.

Sophie Mackie Global Head of Sales, Advertising Week

Kieran Kent CEO, Propeller Group

Sophie Mackie

Kieran Kent

4:10 ^PM

Purpose, Produced: Where Cause Meets Creative

Great Minds Stage

In today’s world, brands and nonprofits alike are expected to do more than tell good stories—they are called to tell meaningful ones. In this fireside chat, actor and philanthropist Kevin Bacon and social impact leader Stacy Huston will explore how the intersection of creativity and cause can reshape the way audiences engage with culture, commerce, and community. Join us for an inspiring discussion on how to build cultural relevance and societal impact at the same time, moderated by Tulaine Montgomery, CEO of New Profit.

Kevin Bacon Actor, Musician, Philanthropist, SixDegrees.org

Stacy Huston Executive Director, SixDegrees.org

Tulaine Montgomery CEO, New Profit

Kevin Bacon

Stacy Huston

4:20 ^PM

Streaming From Relevancy to ROAS: Nestlé and Roku Capture Sales With CTV

Media Stage

Relevance is the bridge between awareness and ROAS. Nestlé, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth. Learn how data, AI, and innovation make media more relevant, more measurable, and more impactful. See how to scale CTV beyond mass reach to generate sales lift and prove bottom-line results—even in a fragmented world.

Emily Weishaupt Communications Insights Manager , Nestle Purina North America

Peter Topol Vice President of Advanced TV Partnerships, NCSolutions, part of Circana

Michael Ryan Senior Manager Ad Measurement, Roku

Emily Weishaupt

Peter Topol

4:20 ^PM

Industry Disruptors Impactful Partnerships: Bridging Brands & Consumers through HCPs

Innovation Stage

In a world where misinformation is rampant and trust is fragile, healthcare professionals have become some of the most credible and sought-after voices online. Explore how HCPs are becoming influential content creators and community builders, offering women’s health and pharma brands a credible & engaging way to connect with consumers. Join us as SHE Media brings together leaders in publishing, healthcare, and advertising to discuss responsible collaboration that drives awareness, education, and impact.

Samantha Skey CEO, SHE Media

Bayo Curry-Winchell Medical Director Saint Mary’s Urgent Care and Host of the Beyond Clinical Walls Podcast, Saint Mary’s Urgent Care

Andrea Palmer CEO, Publicis Health Media

Samantha Skey

Bayo Curry-Winchell

4:20 ^PM

Data & Decisions AI, Shaping the Future of Programmatic Advertising

Tech Stage

AI has evolved from simple automation to the driving force behind programmatic advertising. What began as rules-based bidding is now predictive algorithms that optimize in real time, analyze massive datasets, and reveal deeper signals of consumer intent. Today, AI powers smarter audience segmentation, creative personalization, and cross-channel decisioning—reshaping how brands connect with consumers.

Michael Gorman Chief Product Officer, Predactiv

Fraser Woollard Head of Business Development, MNTN

Michael Lewis Vice President, Enterprise, Nexxen

Kalyan Lanka Chief Product Officer, Affinity Solutions

Laura Cantor VP of Marketing & Ecommerce, New York & Company

Michael Gorman

Fraser Woollard

4:25 ^PM

Content & Pop Culture The New Playbook: Culture, Sports, and AI-Driven Measurement

Creativity Stage

Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide. But as fast as fandom moves, measurement has struggled to keep up. In this conversation, Jay Prasad, CEO of Relo Metrics, will explore how AI is redefining sponsorship measurement, helping marketers capture brand impact in real time. From global tentpole events to local fandom, discover how data and culture together can unlock stronger ROI and smarter strategies for brands.

Sophie Mackie Global Head of Sales, Advertising Week

Jay Prasad CEO, Relo Metrics

Jay Prasad

4:30 ^PM

Brands & Marketers The New Era of Sports & Entertainment Marketing

Insights Stage

Marketers deserve proof that their investment across platforms is driving audiences to watch. They need insights on performance and efficiency and have confidence in the measurement of each. This guide to modern measurement will outline how to effectively track and attribute tune-in and other critical entertainment and sports outcomes across screens. Walk away with clear, actionable strategies and data-driven best practices for proving ROI and making smarter, more holistic media decisions.

Scott Nagy Vice President, Commercial Partnerships, Samba

Inna Kern Vice President, Media Strategy and Planning, ESPN

Chris Flexner Head of Verticals, Entertainment, Telco,& Regulated, Snap Inc.

Ria Sekhawat Entertainment & Technology Lead, Marketing Science, Spotify

Diana Lucas North America Marketing Science Director, Meta

Scott Nagy

Inna Kern

4:30 ^PM

Shopping & Commerce Media All Commerce Media: Cross-Vertical Insights and Playbooks for Growth

Marketplace Stage

Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals the innovations separating leaders from laggards.
But this isn’t just research for research’s sake. We’ll translate the findings into a practical playbook of high-impact moves; the same kinds of strategies that have helped brands and publishers unlock billions in incremental revenue.

Nicholas Ward President, Koddi

Nikhil Lai Senior Analyst, Forrester

Nicholas Ward

4:50 ^PM

Content & Pop Culture The Fandom Advantage: How Strategies Can Fuel Brand Growth

Creativity Stage

This session explores how sports fandom provides a model for brands to move beyond transactional loyalty and foster true fans. We’ll discuss insight from our research that reveals how embracing fandom principles such as community, identity, gamification, recognition, and personalization allows consumer brands to unlock deeper engagement and lasting advocacy — particularly among Gen Z, who expect authenticity, interactivity, and participation.

Stephanie Rogers EVP, Marketing, San Francisco 49ers

Dennis Claus VP Strategy, Apply Digital

Daisy Boateng Head of Global Brand Engagement - iT Cosmetics, L'Oreal

Stephanie Rogers

Dennis Claus

5:10 ^PM

Brands & Marketers How to Give Your Brand the X Factor

Insights Stage

Integrating brand and performance advertising is vital for CMOs who want to deliver the best results. Achieving that in practice, however, is where marketers often fall short.

Building on The Multiplier Effect, a smash-hit study published in early 2025, WARC is once again partnering with Analytic Partners, BERA.ai, Prophet and System1 to offer practical advice on making an integrated approach to brand and performance a reality.

Mike Menkes Group Senior Vice President, Analytic Partners

Ken Favaro Chief Strategy Officer, BERA.ai

Kate Price Partner, Prophet

Jon Evans Chief Customer Officer, System1

Lexi Wolf Head of Advisory, WARC Americas

Mike Menkes

Ken Favaro

5:10 ^PM

Shopping & Commerce Media Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe

Marketplace Stage

In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths—Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained value.

Chris Norton SVP Marketing, Marriott International

Ali Nazer Senior Director, Product Management, Adobe

Ray Velez Chief Technology Officer – Customer Data Solutions at Publicis Sapient, Publicis Sapient

Nina Caruso Group Manager, Product Marketing, Adobe

Chris Norton

Ali Nazer

Streaming

Data & Decisions

Presented byTwilio

Brands & Marketers

Advances in AdTech

Presented byTikTok Ads Manager

AI & Innovation

Presented byFluency

Attention Economy

Brand Connection & Identity

Presented byZillow Elevate

Branding & Storytelling

Campaigns & Creativity

Connections & Community

Content & Pop Culture

Presented byWEBTOON Advertising

Creator Perspectives

Cross Screen Engagement

Culture & Society

Engaging the Modern Consumer

Presented byTikTok

Game Changers

Presented byLyft Ads

Gaming Summit

Immersive Experiences

Industry Disruptors

Presented byMozilla Ads

Investors Summit

Leadership & Growth

Level Up

Media & Entertainment

Modern Marketing & Measurement

Presented byCircana

Modern Media & Storytelling

Shopping & Commerce Media

Small Business Marketing Forum

The New Sports Economy

Presented byFanatics

Trends & Insights

Search Events