In this session...
With more marketing channels than ever, choosing where to invest is critical. This panel will share a framework to evaluate your options, align with your goals, and run scalable experiments that drive long-term strategy.
What You'll Learn from This Session...
- How to balance risk and reward in channel testing
- Common pitfalls to avoid when launching channel experiments
- Real-world examples of successful (and unsuccessful) channel bets
- Tools and frameworks to help prioritize with confidence
