In this session...
In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns, categories, and brands that achieve long wear-in and lasting impact — and what they’re doing right.
What You'll Learn from This Session...
- Learn how standout campaigns sustain attention and engagement well beyond the initial impression.
- Hear how brands are navigating tighter budgets by investing in creative that delivers both immediate impact and long-term ROI.
- Discover the strategic choices behind enduring campaigns, from category-specific insights to media strategy and message consistency.
