In this session...
Commerce media is shifting from a tactical channel to a foundation for long-term growth. Leaders from Uber, Delta and LiveRamp will share how they’re building strategic partnerships focused on customer insights, loyalty, and shared growth. They’ll explore how commerce media and AI unlock intelligence beyond campaigns, helping brands prioritize lifetime value over cost-per-click. Join us to learn how they’re moving from transactional buying to true collaboration.
View More
Commerce media is evolving from a tactical channel to a foundation for long-term brand growth. What was once just a campaign line item now creates deeper, strategic partnerships between brands and platforms.
In this session, leaders from Uber, Delta and LiveRamp will share how they are rethinking collaboration, shifting from short-term outcomes to durable partnerships rooted in customer insights, loyalty, and shared growth.
They’ll explore how commerce media unlocks intelligence beyond single campaigns, helping brands prioritize customer lifetime value over cost-per-click. The discussion also covers how AI accelerates this shift, giving marketers smarter, more predictive tools to engage consumers.
Join us to learn how a fast-growing advertising platform, an industry-leading travel brand and the world’s largest data collaboration network move from transactional buying to strategic collaboration, and what it means for commerce media’s future.
View Less
What You'll Learn from This Session...
- Building Durable Partnerships: Discover how brands and platforms like Uber and LiveRamp are fostering collaborations rooted in customer insights, loyalty, and shared objectives.
- Beyond Short-Term Metrics: Gain insights into shifting focus from immediate campaign results to valuable outcomes like customer lifetime value.
- Creating Unified Consumer Insights: Practical approaches to breaking down organizational silos and combining partner data to build a unified, real-time view of customers that informs smarter marketing strategies.
