In this session...
As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. We’ll explore how culture and attention intersect to drive lasting brand growth and share new insights on how modern video can connect brands to culture in meaningful, measurable ways.
What You'll Learn from This Session...
- The power of culture and attention to drive brand growth
- Where the NextGen of video is headed
- How audiences are engaging with these emerging formats
