In this session...
Transformers One: New Adventures is more than a web series. It’s a case study in how iconic franchises can evolve through platform-first storytelling and creator-led content.
In this behind-the-scenes session, you’ll hear how Hasbro and TheSoul Publishing brought a bold new vision to Transformers through a 14-episode, stop-motion YouTube series infused with meme-worthy humor, lo-fi creator aesthetics, and a strategy built for global, Gen Alpha audiences.
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Transformers One: New Adventures is a case study in how iconic franchises can evolve through platform-first storytelling & creator-led content.
In this behind-the-scenes session, you’ll hear how Hasbro and TheSoul Publishing brought a bold new vision to Transformers through a 14-episode, stop-motion YouTube series infused with meme-worthy humor, lo-fi creator aesthetics, and a strategy built for global, Gen Alpha audiences.
Results:
3M+ views on the official Transformers YouTube channel
1M+ views from localized versions in six languages
6M+ additional views from a smart, multi-channel rollout across 20+ of TheSoul’s made-for-kids (MFK) channels
Customized rollouts with curated thumbnails, titles, and descriptions
A mix of long- and short-form content that kept audiences watching and sharing
Series like these are redefining IP development in the creator economy. This session offers a playbook for marketers, media leaders, & brand storytellers ready to meet the moment.
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What You'll Learn from This Session...
- Why YouTube (not traditional TV or streaming) was the right launchpad for Transformers One: New Adventures
- How legacy IPs can grow by embracing creator-driven formats
- What it takes to future-proof your brand for today’s audience expectations
- How stop-motion, humor, and experimentation can unlock virality, even for iconic properties
