In this session...
AI has evolved from simple automation to the driving force behind programmatic advertising. What began as rules-based bidding is now predictive algorithms that optimize in real time, analyze massive datasets, and reveal deeper signals of consumer intent. Today, AI powers smarter audience segmentation, creative personalization, and cross-channel decisioning—reshaping how brands connect with consumers.
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This session will explore how AI, data, and technology, together, are redefining programmatic advertising and shaping the future of brand-to-consumer connections.
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What You'll Learn from This Session...
- Learn how AI is reshaping the role of data in advertising, empowering marketers to go beyond static insights with real-time intelligence.
- Understand how AI is bringing about the democratization of audience creation, with brands being able to seamlessly leverage first party, partner, and third party data to serve a mix of internal and external marketing.
- Hear why “more data” isn’t always the answer, and how AI is moving us toward a future where insight and intelligence matter more than raw volume.
