In this session...
Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide. But as fast as fandom moves, measurement has struggled to keep up. In this conversation, Jay Prasad, CEO of Relo Metrics, will explore how AI is redefining sponsorship measurement, helping marketers capture brand impact in real time. From global tentpole events to local fandom, discover how data and culture together can unlock stronger ROI and smarter strategies for brands.
What You'll Learn from This Session...
- Culture moves fast — sports make it go faster. Sports aren’t just games, they’re cultural accelerators, sparking conversations and fandom that ripple far beyond the field.
- AI is rewriting the measurement playbook. What used to be a “black box” for sponsorship ROI is now trackable in real time, helping brands prove impact and pivot strategies mid-moment.
- Smarter strategy = cultural relevance + business results. The winning brands are the ones that show up authentically in fandom and tie those moments back to ROI that keeps the CFO smiling.
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