Tracks Venues

In this session...

As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation. This session will explore how data and AI are reshaping the media landscape by enabling next-gen capabilities across audience targeting, content optimization, measurement, and automation.

As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.

This panel gathers industry leaders to discuss how data is enabling next-gen capabilities across audience targeting, content optimization, measurement, and automation.

We’ll explore the challenges media companies face—from signal loss and data fragmentation to evolving privacy standards—and how forward-thinking brands are leveraging next-generation technologies to adapt in the AI age.

Whether you're navigating streaming, programmatic, or cross-platform measurement, this session offers a real-world look at how data is reshaping the media landscape, and what it takes to stay ahead in a rapidly evolving ecosystem. View Less

What You'll Learn from This Session...

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Presented with


Speakers

Adam Morgan VP, Global Brand and Creative Twilio
David Wells Industry Principal in the Snowflake Media / Advertising Practice Snowflake
Jaime Nash Director of Product Marketing The Trade Desk
Robin Shore Global Product Partnerships Lead - Data & Measurement TikTok

Event Details

Event Type Session

Track  Data & Decisions