In this session...
2026 is a milestone year for the AAF's Advertising Hall of Fame, which will be celebrating its 75th year. Hall of Fame Chair, Ross Martin, co-Founder & President of Known, and Vice Chair, Rita Ferro, President of Disney Global Advertising, discuss the importance of recognizing legends in the advertising industry who have left a legacy of purpose with special guest, Marlo Thomas, actress and National Outreach Director for St. Jude Children’s Hospital.
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The American Advertising Federation (AAF) and its Advertising Hall of Fame remind us that advertising is more than an industry—it is a legacy of visionaries who have shaped culture, sparked progress, and elevated purpose. At its best, advertising is about telling stories that unite, inspire, and empower. The power of purpose transforms advertising into the ultimate tool for good—where creativity becomes a catalyst for change, brands become platforms for values, and campaigns become movements that revolutionize the world.
Honoring those who have defined the craft is also a call to the future: to embrace advertising’s boundless potential to not only drive business forward, but to serve humanity, foster inclusion, and ignite hope. In celebrating the past and reimagining the future, the AAF champions a truth we all share—that advertising, when guided by purpose, can change the world.
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What You'll Learn from This Session...
- How advertising empowers the power of purpose, and how Marlo Thomas and St. Jude's Children's Hospital built a brand based on that
- Be inspired by 75 years of industry legends who have made doing good and giving back part of their legacy
- Learn more about the AAF's mission to be the Unifying Voice for Advertising
