In this session...
Culture has always been Wood Harris’ compass—from shaping timeless roles in The Wire and Creed to his latest hit series Forever on Netflix. In this fireside chat, 8tivLabs CSO Mic Fox sits with Harris to explore how culture fueled his journey, guided his storytelling, and now drives his vision as Co-CEO of 8tivLabs. Together, they’ll reveal how he plans to harness culture to create powerful brand narratives that engage audiences young and old.
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Culture has always been Wood Harris’ compass—from Above the Rim and The Wire to Remember the Titans, Creed, and now Forever on Netflix. His roles transcend entertainment, capturing the cultural pulse while leaving timeless stories that resonate across generations. In this intimate fireside chat at Adweek New York, 8tivLabs CSO Mic Fox explores how culture has guided Harris’ journey, shaped his storytelling, and now fuels his vision as Co-CEO of 8tivLabs. Together, they’ll reveal how Harris plans to harness culture as the foundation for creating powerful brand narratives, inspiring imagination, and building connections that engage both young and older audiences. This session offers marketers a masterclass in authenticity, risk-taking, and the power of culture as the connective tissue between storytelling and brand strategy—an invitation to let culture be the compass for building stories that truly matter.
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What You'll Learn from This Session...
- Culture Drives Connection – See how anchoring stories in culture deepens consumer engagement.
- Authenticity Wins – Learn why truth in storytelling builds lasting trust.
- Cross-Generational Relevance – Discover how to stay meaningful from Gen Alpha to Gen X.
- Culture as Strategy – Understand how brands can lead culture, not just follow trends.
