Mic Fox

Mic Fox is the Chief Strategy Officer of 8tivLabs, a thought leader and forever-evolving executive who blends cultural foresight with strategic creativity. Known for transforming cultural currents into powerful consumer engagement, he helps brands move beyond trend-following to become cultural leaders. At 8tivLabs, Mic bridges strategy with storytelling, co-creating with clients to build authentic campaigns that resonate across generations, from Gen Alpha to Gen X. His approach combines data-driven insights with bold creativity, delivering both cultural impact and measurable results. A frequent collaborator with artists, athletes, and innovators, Mic champions the philosophy of “Freedom to Create,” ensuring brands remain relevant while shaping conversations that define culture.