In this session...
In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center. Join this fireside chat featuring Elizabeth Maxson, CMO of Contentful, and Alice McKown, Publisher of The Atlantic as they discuss how leading teams are amplifying creativity, mastering operational discipline, and closing the optimism–execution gap, while navigating stack sprawl, privacy, and the challenges of infinite content.
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In today’s marketing landscape, the challenge isn’t just creating more content, but delivering authentic experiences and engagement. Backed by new research by marketing leaders, this fireside chat explores how successful teams are balancing speed, creative quality, and personalization to make marketing more human.
Join Elizabeth Maxson, CMO of Contentful, and Alice McKown, Publisher of The Atlantic , and discover how leading teams use AI to gain greater insight, speed, and authentic creativity in order to amplify, rather than replace, their uniquely human skills. Learn why the agility paradox is driving marketers to balance faster execution with high-quality, personalized content, and how evidence-based creativity sets you and your digital experiences apart. Leave inspired with actionable strategies to overcome the optimism-execution gap, while maintaining personalization and authenticity at scale.
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What You'll Learn from This Session...
- How to use AI without losing the human side of marketing: See how teams are leaning on AI to work faster and smarter while still keeping human creativity and authenticity at the center.
- Finding the balance between speed, quality, and personalization: Learn practical ways to move quickly without sacrificing the quality of your work or the ability to consistently deliver personalized experiences.
- Closing the gap between optimism and execution: Learn how evidence-based creativity can help deliver authentic, personalized digital experiences quickly and at scale.
