In this session...
In-store retail media's scale is here, and by this time next year, every major grocery retailer will have in-store retail media networks live or on their roadmap. Yet, many brands are still trying to figure out the basics including budget ownership, measurement, and creative execution.
Our panelists will shed light on how brands are leveraging in-store retail media today, the results for both endemic and non-endemic brands, and how brands can integrate in-store media into their strategy.
What You'll Learn from This Session...
- A better understanding of how and why brands are investing in in-store retail media now
- Proven measurement strategies and success metrics from industry leaders
- Real-world case studies demonstrating the success of in-store retail media across different brand categories
