In this session...
Composability isn't just a buzzword; it's a huge shift that's changing the game for advertising and media. Join our session to hear leaders at Snowflake, GrowthLoop, Dentsu, Newton Research, and Snap give us their unique perspective on composability. As marketers have moved their data infrastructure to the cloud for better privacy, security, control, and efficiency, tech providers have followed—building solutions right where that data lives.
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Hear more about why and how they made the move to the cloud, how it has impacted their advertising and marketing, and how they're using it for everything from cleaning up data to planning campaigns, activating them, and measuring the results. Ultimately, they'll explain why adopting these flexible, open, and---dare we say composable---solutions is key to keeping up with our ever-changing industry.
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What You'll Learn from This Session...
- Understanding how composability is a fundamental industry shift, not a fleeting trend
- Why marketers are moving their data to the cloud, and tech providers are following
- How composability drives better data control and efficiency across the entire marketing lifecycle
