In this session...
The bold-line proof of premium video’s unmatched power to drive exponential traffic into Google Search, DTC e-commerce, and across the full funnel grows stronger each quarter. VAB’s stats and insights show scaled audiences converting into motivated buyers in dramatic ways. But 2025 revealed one critical weakness: a “new” currency from a legacy provider showing steep declines in premium video impressions—believed to be data defects, not real audience loss. VAB uncovers the truth in this compelling “state of” traffic-driving.
What You'll Learn from This Session...
- Unlock Proof of Premium Power – See the bold data showing how premium video is driving exponential customer traffic across Google Search, DTC, and the full funnel—transforming scaled audiences into motivated buyers.
- Spotlight the Blindspot – Understand the hidden challenge: how a “new” legacy currency may be undercounting impressions, creating artificial declines that mask premium video’s true performance.
- Get the Real Story – Walk away with the facts and insights you need to cut through the confusion, separate defects from reality, and confidently capture the full momentum of premium video in 2025.
