In this session...
Cultivating a loyal fanbase is every brand’s dream. But some companies have turned fandom into the foundation of their business. While traditional social platforms chase fleeting attention, brands like Duolingo, Crunchyroll, Wavemaker and WEBTOON Entertainment are building lasting connections with engaged communities. In this session, you’ll hear from executives at these culture-shaping companies to learn how they create and activate fandoms and how you can apply those strategies to turn customers into devoted fans.
What You'll Learn from This Session...
- Help marketers understand how emotional connection and serialized storytelling drive fandom, and why that matters for brand loyalty
- Show how WEBTOON and others convert audience passion into sustained engagement, commerce, and cultural relevance
- Offer practical guides and best practices for brands looking to partner with platforms that prioritize depth over distraction
- Highlight the role of creative consistency, trust, and community in building lifelong fans, not just customers.
