In this session...
From divestment to investment, from boycotts to unwavering support, one thing is clear: consumers are tired of trying to deduce what brands stand for and just want clarity so they can make their own decisions. This panel of ad-marketing professionals will address how brands must be clear about their foundational values (whatever they may be). We will discuss how standing behind core brand values, no matter which way the wind blows, is always good business.
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Burrell Communications Group Worldwide, the first Black-owned agency holding company, leads the conversation about the root causes of the pull back, how it affects brands, and how brand partners need to adapt while still supporting brand values when or if the client pivots.
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What You'll Learn from This Session...
- Define and defend brand values
- How to communicate and demonstrate brand values
- Guiding the client on brand-values communications
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