Shetellia Riley Irving

CEO and founder of A11Even Sports. Sheila is redefining athlete representation through a unique blend of cultural insight, business innovation, and player advocacy. As the agent and manager of NBA All-Star Kyrie Irving, she has negotiated landmark contracts with the Dallas Mavericks, secured a groundbreaking multi-year global footwear and apparel deal with ANTA, and structured brand partnerships with companies including McDavid and KicksCrew to expand athlete influence and creativity across performance, lifestyle, and global retail markets.