In this session...
Retail media networks are maturing from single-channel advertising solutions to comprehensive marketing platforms, fundamentally transforming how brands connect with consumers. This session will explore how first-party retail data is redefining modern advertising, enabling brands to drive growth both on retail platforms and across the broader digital ecosystem, the critical role of measurement and incrementality in proving business impact, and why omnichannel strategies are no longer optional - but essential.
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Join industry veterans Ali Miller, GM of Advertising, Instacart, Andrew Lipsman, independent analyst at Media, Ads + Commerce and Katie Lundstrom, Commerce and Sustainability Editor, Adweek, for an incisive discussion on how leading retail media networks, like Instacart, are powering the next generation of advertising and delivering measurable outcomes for brands across their entire media investment.
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What You'll Learn from This Session...
- Unlock the Power of First-Party Data – Drive sharper targeting, personalization, and closed-loop measurement for a competitive edge.
- Prove Real Business Impact – Use incrementality and closed-loop measurement to optimize marketing strategies and ROI.
- Go Omnichannel or Get Left Behind – Harness retail media’s expansion into other platforms to stay competitive and fuel growth.
