In this session...
There’s no ‘one size fits all’ approach to reaching today’s consumers. Driven by Gen-Z and Millennials, expectations for personalized shopping experiences have continued to evolve and, with them, the bar for tailored advertising is getting higher while their expectations for data privacy are only getting higher. Building on Amex Offers’ success in driving transaction and sale volume, Amex Offers Digital Media is an advertising engine which is entering a new strategic space. Leveraging its extensive first-party data, brand safe media, and high-engagement properties, Amex Offers Digital Media help brands break through the noise and build true connections with premium, digitally engaged, high-spending, and loyal customers.
What You'll Learn from This Session...
- Highly personalized shopping experiences and data privacy are non-negotiables for today’s consumers, and brands need to go beyond traditional advertising in order to deliver.
- Successful tailored advertising requires high-quality data, authenticated and engaged audiences, and a commitment to protect customers’ privacy.
- A new extension of Amex Offers Digital Media will be a win-win for advertisers and their customers, helping drive business growth and value, while deepening brand loyalty.
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