In this session...
Join Sounds Profitable's Tom Webster has he walks attendees through the very latest in advertising effectiveness research on podcasting, focusing on trust, attention and effectiveness. Podcasting plays a very important role in a media buy that few other channels can replace, and Tom has the data to show you why.
What You'll Learn from This Session...
- Why podcast ads are so effective
- The role of podcasting when combined with other media
- How podcasting compares to a social media buy
