In this session...
Today’s consumers expect personalized shopping experiences where their expectations for tailored, relevant and trustworthy digital content creates a strategic opportunity for brands to build genuine customer connection and, ultimately, brand growth. Amex Offers Digital Media is entering a new strategic space, leveraging its extensive first-party data, high-engagement properties and integrated payments model to drive precise targeting while preserving data privacy, helping brands build true connections with premium, digitally engaged, high-spending, and loyal customers. Hear strategic insights and compelling success stories from Amex leadership, along with a look to what’s ahead.
What You'll Learn from This Session...
- Today’s customers expect personalized shopping experiences, but not at the expense of their data security and trust.
- Tailored advertising is a game-changer in creating meaningful engagement between advertisers and their customers.
- Amex Offers Digital Media is evolving to help fuel business growth, deepen brand loyalty, and deliver mutual value to both Card Members and advertisers.
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