In this session...
Every customer journey creates a media moment. From booking a flight, to grabbing a snack, to shopping for the latest tech. Commerce media is transforming these moments into new ways to reach, engage, and grow. In this panel, leaders from retail, travel, convenience, and media share how data and identity fuel customer journeys, why privacy and transparency are essential to building trust, and what it takes to turn opportunity into measurable ROI.
What You'll Learn from This Session...
- Every journey is a media moment: Learn how retail, travel, convenience, and media leaders are turning customer journeys into profitable opportunities through connected data and identity.
- Building trust through privacy and transparency: Discover why compliance and clarity are critical for advertiser confidence and lasting customer engagement.
- What it takes to scale and win: Hear real-world strategies for adoption, ROI, and what’s next on the evolving map of commerce media.
