Parbinder Dhariwal

Parbinder is the Vice President / General Manager of CVS Media Exchange (CMX), CVS Health’s top-ranked retail media network. He oversees sales, strategic development, operations, marketing, business intelligence, product, and strategic operations.

Parbinder has spent his career building and transforming world-class teams in the digital advertising ecosystem, with growth and consumers at the core. Before joining CVS in 2022, he led and in-sourced the media business for Walmart Connect. Joining Walmart in 2019, he oversaw everything Beauty, Personal Care, and Health and Wellness, leading a multi-disciplined team that helped grow Walmart Connect’s Supplier and Merchant partnerships across the category.

Parbinder resides in Brooklyn, New York.