In this session...
Marketers deserve proof that their investment across platforms is driving audiences to watch. They need insights on performance and efficiency and have confidence in the measurement of each. This guide to modern measurement will outline how to effectively track and attribute tune-in and other critical entertainment and sports outcomes across screens. Walk away with clear, actionable strategies and data-driven best practices for proving ROI and making smarter, more holistic media decisions.
What You'll Learn from This Session...
- How to effectively track measurement for entertainment outcomes
- Get data-driven strategies for proving ROI on tune-in measurement
- How to make smarter, more holistic media decisions
