In this session...
In a media world saturated with messages, the B2B brands that stand out do more than advertise — they live inside culture. Join Kieran Kent, CEO of Propeller Group, for a deep dive into how to infuse storytelling, community, and pop culture into content strategies that drive real engagement. This interview will explore how B2B content, events, and brand experiences can bridge siloes in sales and marketing — and what it takes to make cultural creativity both scalable and strategic.
What You'll Learn from This Session...
- Building cultural relevance: Why B2B brands that weave storytelling, community and pop culture into their strategies connect more deeply with audiences.
- Breaking siloes: How B2B content, events and experiences can bring sales and marketing closer together to deliver stronger impact.
- Scaling creativity: What it takes to turn cultural ideas into consistent, strategic programmes that drive long-term engagement.
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