In this session...
In a world where misinformation is rampant and trust is fragile, healthcare professionals have become some of the most credible and sought-after voices online. Explore how HCPs are becoming influential content creators and community builders, offering women’s health and pharma brands a credible & engaging way to connect with consumers. Join us as SHE Media brings together leaders in publishing, healthcare, and advertising to discuss responsible collaboration that drives awareness, education, and impact.
View More
In a world where misinformation is rampant and trust is fragile, healthcare professionals (HCPs) have become some of the most credible and sought-after voices online. Explore how HCPs are evolving into influential content creators and community builders, offering pharmaceutical and women’s health brands a trusted pathway to reach consumers. SHE Media brings together leaders from publishing, healthcare, and advertising to discuss how brands can responsibly collaborate with HCPs to drive awareness, education, and impact.
View Less
What You'll Learn from This Session...
- Learn how pharmaceutical and women’s health brands alike can responsibly partner with HCPs to authentically engage with consumers while building credibility.
- Explore how HCPs are expanding beyond their traditional roles to raise awareness, destigmatize crucial areas of women’s health, & dismantle misinformation.
- Unpack what a responsible partnership between HCPs and pharmaceutical and women’s health brands truly looks like and the steps needed to achieve a successful collaboration.
- Gain a better understanding of how publishers can help facilitate impactful partnerships between brands and HCPS while playing a key role in elevating healthcare professionals’ content to extend reach and credibility.
