In this session...
Skip the scroll - today’s culture is sparked, shaped, and shared in chat. From inside jokes to shared moments, it’s where people create meaning, build bonds, and set trends. With AI fueling more personal conversations, chat isn’t the side channel - it’s the cultural main stage.
In this session, Snapchat joins Love Island stars to explore why chat is today’s cultural currency, what it means for advertisers, and how brands can join the conversation naturally.
What You'll Learn from This Session...
- Why Chat Is Today’s Cultural Currency - Unpack the latest research and insights into how and why chat has become the place where culture is shared — shaping everything from memes to movements.
- How Brands Can Join the Conversation - Explore the emerging tools and strategies that allow brands and creators to connect authentically in chat, without disrupting the flow of real conversation.
- From the Villa to the Brand Playbook - Hear real examples of how creators and brands are already using chat-driven culture to spark connections, build loyalty, and capture attention in fresh, high-impact ways.
