In this session...
Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture. From sparking creativity inside corporate walls to reimagining pantry staples as cultural icons, Kaplan shares his perspective on brand building in the modern era—where purpose, performance, and play collide. Expect candor, sharp insights, and a little condiment-fueled fun.
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One year in as CMO of North America at Kraft Heinz, Todd Kaplan is already stirring up more than just sauce. Known for blending bold creativity with consumer empathy, Kaplan refuses to separate performance from purpose or storytelling from speed.
In this candid conversation, Shingy and Kaplan unpack how a heritage food giant is being reimagined into a modern brand powerhouse. From breaking through corporate walls to turning pantry staples into pop culture, to decoding what “brand” means in the AI age, Kaplan shares his unfiltered perspective on building relevance today.
Ketchup with Kaplan is a fast-moving, unscripted exchange about creativity, culture, and the future of brand building—served with candor, courage, and just the right amount of condiment-fueled fun.
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What You'll Learn from This Session...
- Brand intimacy lessons: what simple consumer products like ketchup can teach us about everyday brand building and iconography.
- Cultural agility hacks: how to move at the speed of culture without losing the plot, while delivering upon brand objectives.
- Future-proofing insights: how creativity, community, and collaboration can become super powers to help achieve lasting brand relevance.
