In this session...
Relevance is the bridge between awareness and ROAS. Nestlé, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth. Learn how data, AI, and innovation make media more relevant, more measurable, and more impactful. See how to scale CTV beyond mass reach to generate sales lift and prove bottom-line results—even in a fragmented world.
What You'll Learn from This Session...
- Learn how CTV is used up and down the funnel to drive incremental sales
- Today’s environment requires new thinking to an old problem
- How purchase-based targeting drives relevant reach
