Emily Weishaupt

Emily Weishaupt leads in-market advertising measurement across all of Nestle Purina U.S. brands and all paid media channels, as well as custom research on communications spaces outside of paid media. She works closely with third-party cross-media providers as well as with all of the key media platform players, consulting on measurement applications and tests and raising hands for beta opportunities. She has consulted on and tested many new-to-market measurement solutions. She has a master’s degree in marketing research and is a frequent contributor to advertising research industry panels and university lecture series. In her free time, she loves to play with her own pets, Ghost and Turtle.