Peter Topol

Peter Topol leads Advanced TV Partnerships at Circana, where he helps national advertisers unlock greater value from linear, addressable, and streaming television through data-driven insights. With over 30 years in national media, Peter brings deep expertise in advertising effectiveness, specializing in purchase-based targeting, campaign optimization, and sales lift measurement.
Prior to Circana, Peter held senior roles at NBCUniversal, Warner Bros. Discovery, Paramount/CBS, and Universal McCann (UM), shaping media strategies across sports, entertainment, and national video investment. He holds a degree in Broadcasting and Film from Boston University and lives in Westchester, NY with his family.
Peter is a passionate advocate for smarter TV advertising and enjoys cycling, golfing, rowing