In this session...
The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch? The answer: IRL media at the heartbeat of New York – the subway. Join Jo Fox, SVP of Marketing at ESPN, and Brad Alperin, Head of Brand Solutions at OUTFRONT, as they share learnings from the ESPN app launch, including an E train takeover by NYC’s most iconic mascots. They’ll show how real-world activations cut through, connect, and create cultural moments nationwide.
What You'll Learn from This Session...
- IRL Connection
- Scalable Impact
- Unignorable Creativity
