Tracks Venues

In this session...

As audiences migrate to streaming platforms, marketers are rethinking how to engage attention and drive meaningful results. We’ll dive into how streaming delivers more than just scale—it offers a premium environment for brand storytelling, contextual relevance, and data-informed precision. Learn how leading brands are harnessing the unique strengths of streaming to balance performance and brand equity, influence consumer behavior across the funnel, and create lasting impact in a competitive media landscape.

What You'll Learn from This Session...

  1. Precision + Scale, Redefined – Discover how streaming uniquely blends mass reach with data-driven targeting, giving brands the ability to engage audiences with both breadth and accuracy.
  2. Brand Storytelling That Sticks – Learn how premium streaming environments create contextual relevance and memorable narratives that strengthen brand equity while driving measurable outcomes.
  3. Full-Funnel Impact – See how leading marketers are leveraging streaming to influence consumer behavior at every stage of the journey—delivering short-term performance and long-term growth.

Presented with


Speakers

Brian Danzis Chief Revenue Officer Seedtag
Ken Barbieri Managing Director & SVP, Media & Marketing Affinity Solutions
Peter Jones VP of Revenue Premion
Reed Kiely Director, Data Insights & Trends VAB VAB
Lauren Chaplin SVP, Media Investment Digitas

Event Details

Event Type Session

Track  Streaming