In this session...
AI technologies are rapidly evolving in ways that enable marketers to accelerate adoption and achieve greater efficiencies, creativity and engagement. At the same time, platforms like Meta are investing heavily in building the future of human connection and the technology that makes it possible. This session will explore how marketers can leverage AI to transcend campaign-building and more deeply integrate AI into their marketing practice, while delivering.
What You'll Learn from This Session...
- How the future of advertising and the cutting-edge AI solutions Meta is building to enhance engagement and performance is enabling marketers to drive maximum ROAS
- Tangible strategies that demonstrate how marketers are leveraging AI solutions in their digital marketing strategies today
- How generative AI elevates ad personalization, by crafting tailor-made experiences that resonate with individual customer preferences
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