In this session...
Gaming is rapidly becoming the defining cultural force of a generation, blurring boundaries between entertainment, community, and commerce. With Microsoft’s acquisition of Activision Blizzard and the global influence of Xbox, the future of play will reshape how people connect, create, and experience brands.
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In this session, Microsoft Advertising executives will share a forward-looking vision of gaming’s role in the future of media, exploring how immersive worlds, passionate fandoms, and cross-platform ecosystems are transforming not just advertising, but the very ways culture is made and shared.
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What You'll Learn from This Session...
- Gaming is a powerful ad environment combining massive reach, cross-platform accessibility, and high player engagement to deliver strong brand impact.
- Each platform offers unique value with console bring premium experiences, mobile offers unmatched scale, and PC providing versatility.
- Authenticity drives results with the right creative and contextual fit, allowing brands to resonate with players and achieve lasting business outcomes.
