In this session...
Precision at Scale: Unlocking the Future of Customer Connection: Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loyalty, and measure business impact. This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.
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The way brands connect with consumers is changing fast, shaped by new technologies and a demand for advertising that actually adds value. As media channels multiply and consumer behavior shifts, marketers are being challenged to personalize at scale, prove real impact, and build deeper, longer lasting relationships.
In this session, Nili Klenoff, Executive Vice President of Commerce Media at Mastercard and Devika Bulchandani, COO at WPP, will discuss Mastercard’s new Commerce Media network and explore how the right media partner can meet those demands in today’s complex advertising environment.
From why brands should think of loyalty as an outcome and not a program to how the right insights can drive more relevant experiences, Nili and Devika will unpack the strategies shaping the future of advertising with value at the center. Expect a candid conversation about what’s working, what’s not, and what brands need to rethink as they navigate a rapidly changing landscape.
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What You'll Learn from This Session...
- How personalization and data converge to drive value across the ecosystem
- The importance of partnerships in delivering trusted, scalable experiences.
- Why precision and attribution are the linchpins of commerce media
