In this session...
Advertising isn’t just evolving—it’s resetting. AI has collapsed the funnel, fractured the consumer journey, and shifted power from platforms to algorithms. In this reset era, presence in the prompt is everything, and only those bold enough to rethink the old playbook will earn their place.
Join LiveRamp CEO Scott Howe to explore how AI is rewriting the rules, why data is the essential fuel, and what it takes to win today while preparing for tomorrow.
What You'll Learn from This Session...
- Learn why data is the critical fuel powering every AI strategy.
- Discover three practical ways to apply AI today: targeting, creative, and segmentation.
- Walk away with a clear roadmap for winning now while building for tomorrow.
