In this session...
Integrating brand and performance advertising is vital for CMOs who want to deliver the best results. Achieving that in practice, however, is where marketers often fall short.
Building on The Multiplier Effect, a smash-hit study published in early 2025, WARC is once again partnering with Analytic Partners, BERA.ai, Prophet and System1 to offer practical advice on making an integrated approach to brand and performance a reality.
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The questions addressed in this session will include:
• How do you convince the CEO about the value of brand building?
• How do you persuade the CFO to think about metrics other than ROAS?
• How can I make sure brand and performance teams work together?
• How can you make sure that brand ideas achieve the maximum impact?
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What You'll Learn from This Session...
- How to convince a CEO about the value of brand building.
- How to persuade a CFO to consider metrics beyond ROAS.
- How to ensure brand and performance teams collaborate.
- How to guarantee brand ideas have maximum impact.
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