Mike Menkes

Mike Menkes is Group SVP at Analytic Partners. With 25 years of experience in marketing and analytics, Mike leads Analytic Partners’ ROI Genome©—a strategic intelligence engine built on insights from 1,000+ brands across 50+ countries and hundreds of billions in marketing spend. He partners with Fortune 500 leaders to drive growth through advanced analytics, cutting-edge technology, and change management.

A respected thought leader and keynote speaker, Mike has shared insights at numerous industry events and conferences. He has been a guest instructor at Cornell University and NYU, and has been featured in publications such as WARC and Forbes.
His work consistently reinforces the importance of balancing brand building with performance marketing—warning that neglecting either can lead to diminishing returns and reduced marketing influence in the C-suite.