In this session...
Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS — but those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome® insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to drive performance.
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In support of The Multiplier Effect report, and through the story of a well-known household brand, you’ll see how shifting investment unlocked sustainable growth, increased ROI, and created lasting impact. Attendees will walk away with a framework for moving beyond vanity metrics to strategies that truly build demand, drive performance, and future-proof growth.
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What You'll Learn from This Session...
- Learn how brand fuels performance by making every dollar work harder and avoiding the “performance penalty.”
- Discover how to rebalance marketing strategies to move past short-termism and deliver sustainable growth.
- See how to move beyond click-based measurement to forward-looking decisioning that builds demand, drives short-term performance, and creates lasting impact.
