In this session...
TikTok is redefining measurement, proving it’s not just a platform for discovery but a driver of performance outcomes that matter most to advertisers. Join us for an exclusive client lunch where TikTok experts will share how our attribution innovations help brands uncover hidden value, optimize toward the outcomes they value, and improve the accuracy of long-term planning.
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Through focused sessions on assisted conversions, optimization for performance outcomes, and MMM calibration, we’ll explore how TikTok connects investment to results — empowering advertisers to make smarter decisions and maximize growth.
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What You'll Learn from This Session...
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