Mohit Arora

Mohit Arora leads Measurement Product Marketing and Strategy at TikTok, helping advertisers understand and prove the true impact of their marketing investments. He drives product innovation across third-party analytics and attribution platforms to deliver clarity and confidence in performance measurement. Prior to TikTok, Mohit was a management consultant at Deloitte and a product marketer at Vodafone. With experience spanning across strategy, operations, and go-to-market, he’s passionate about making marketing more transparent, data-driven, and accountable.