In this session...
Join NCSolutions and Snapchat for an eye-opening conversation about the future of advertising measurement.
Discover how Snapchat is reshaping the way they evaluate ad effectiveness—and why sales lift studies are a powerful complement to marketing mix models (MMM).
Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.
What You'll Learn from This Session...
- The Future of Measurement- Tips on using insights to drive FASTER, MEASUREABLE
- Boosting Your MMM Synergy- Pairing sales lift studies with MMM delivers stronger and more efficient results to all stakeholders across the organization.
- Stronger Partnerships- Sales lift and MMM are complimentary, not competitive.
