In this session...
DIRECTV has had a glow up. But what does that mean for audiences and advertisers? Leaders from DIRECTV, Starcom, and leading man, Kumail Nanjiani, will uncover how a time-honored brand is staying ahead of shifting viewership trends, and marketplace demands. From streaming innovation to content aggregation, from live sports to influencer partnerships, this panel explores the strategies powering DIRECTV’s transformation, and how today’s marketers can lean-in.
What You'll Learn from This Session...
- Assessing viewership expectations shifting in the digital age
- What makes partnerships authentic
- Maintaining relevancy in a world of endless content
