In this session...
In modern marketing, trust is the new currency that drives brand loyalty and growth. With numerous channels available, marketers face unprecedented opportunities—and challenges—in shaping consumer perceptions. The ability to convert consumers into brand evangelists and repeat customers hinges on how effectively marketers manage these interactions. This panel will explore the strategies and insights employed by marketers and agencies to build trust in a multi-channel world.
What You'll Learn from This Session...
- Trust is foundational to brand loyalty and growth. You'll hear examples of how great brands are centering trust to drive loyalty.
- Turning loyal customers into brand advocates is no small feat. We'll discuss how this happens and how to encourage it at scale.
- How will consumer expectations around trust evolve in the next five years? How do marketers manage building trust in a multi-channel, 24/7 hyperlocal world?
