In this session...
The media buying landscape has become increasingly complex, crowded with intermediaries, hidden fees, and fragmentation that reduce ROI and efficiency for advertisers. Buyers and agencies have been clear in voicing the need for greater transparency, streamlined planning, and measurable results. Listening to the market, WBD took this feedback and moved quickly: developing a prototype and building NEO, a next-generation automated media buying solution.
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Join leaders from WBD, PMG, and Fictive Kin to learn how brands are tackling these challenges today, and how tools that simplify the buying process, provide enhanced reporting, and deliver cost-effective investments across all types of buyers help ensure brands capture more value with a more direct and accountable approach.
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What You'll Learn from This Session...
- Buyers are in demand for direct access to publishers' supply, real-time transparency into where ads are running, and full control over budgets, pacing, and performance.
- Advertisers can activate their own data while leveraging publishers' enhanced first-party audience data.oon
- Buyers are looking to optimize their inventory spend across streaming, linear, free ad-supported streaming TV (FAST) and syndication with holistic tools and automation that reduces campaign inefficiency.
