In this session...
Local podcasts are powerful platforms for brands to build trust where it matters most, close to home. This panel will explore the art of securing and retaining local sponsors: from finding the right partners and setting smart ad rates to proving ROI and scaling success. Learn how creators and advertisers turn community connection into long-term sponsorship wins. We'll share a roadmap that will unlock the full potential of local podcast advertising, whether you're on the brand side or the sell side.
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"As podcasting grows, local advertising remains one of the industry’s most untapped frontiers. Local businesses, from restaurants to real estate firms, are eager to reach audiences who live, work, and spend in their communities. Podcasters who understand how to approach, price, and retain these sponsors can build reliable revenue streams while offering brands an authentic way to connect with listeners. This panel will go through the full lifecycle of local sponsorships, featuring agency owners, creators, and marketers who’ve successfully aligned community voices with local businesses.
What you’ll learn:
How to identify and approach local businesses
Strategies for setting ad rates and packaging opportunities
Tactics for measuring effectiveness and proving ROI
Best practices for retaining sponsors
Attendees will leave with clear strategies to turn community trust into sustainable sponsorships."
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What You'll Learn from This Session...
- Learn how to research and identify local businesses most likely to sponsor podcasts
- Identify practical frameworks for setting ad rates that balance value for both podcasters and sponsors/businesses
- Find creative ways to package sponsorship opportunities that extend beyond traditional host-read ads
- Discover methods for tracking success and presenting clear ROI to local partners
- Hear about relationship-building tactics to convert one-time sponsors into long-term, repeat supporters
