Events: New York 2024 | Calendar / Advertising Week

8:00 ^AM

Collaborative Creativity: How Brands Can Pioneer Livestream Innovation

Penn 1 Social Stair

Audiences today crave immersive experiences that bring them into the story. In this session, advertisers looking to enter into the world of livestreaming can explore how innovative content comes to life when streamers, viewers, and brands join forces. But how do ideas and opportunities become experiences the whole community can enjoy? In this moderated discussion, streamers and brand leaders will offer insights, best practices, and a behind the screens look at the collaborative creative process behind today’s streams.

Sarah Iooss Director of US Agency Development and Twitch, Amazon Ads, Amazon Ads

Carmela Music Streamer, Twitch

Melanie Clarke Manager, Program Activation (East Coast, Canada and Brazil), Twitch, Amazon Ads

Cory Haik Chief Executive Officer, Refinery29

Sarah Iooss

Carmela

12:00 ^PM

Strengthening Brand Relationships Through Mobile Video: Get Smart, Interactive, and Personal

The Landing @ Penn 1, Private Dining Room A

Invite Only Event - Apply to Attend
In today’s fast-paced digital landscape, building strong, lasting relationships with consumers requires more than just attention—it demands engagement and emotional connection. Mobile video has become a powerful tool for brands to create meaningful interactions that resonate with users personally. This roundtable will explore how brands can leverage interactivity, smarter ad format

12:00 ^PM

AW Lunch Club, Presented by TikTok

Serra by Birreria

An exclusive opportunity to connect with TikTok measurement thought leaders and valued partners.

Ann Nguyen Global Head of Measurement , TikTok

Aimee Xu Global Product Marketing Manager (Measurement) , TikTok

Mohit Arora Global Product Marketing Manager (Measurememt), TikTok

Dan Kirchgessner Global Product Marketing Manager (Privacy) , TikTok

Ann Nguyen

Aimee Xu

12:30 ^PM

Real-Time Health Intelligence: Cutting Media Waste and Amplifying Impact Beyond Vanity Metrics

The Landing @ Penn 1, Private Dining Room B

Invite Only Event - Apply to Attend
Enhanced Audience Reach Efficiency: How can health-driven DSPs improve audience targeting and reduce media waste, ultimately driving better patient engagement and results?

Savings with Tangible Value: How can real-time metrics enable brands to assign a savings value to improved reach efficiency, showing direct financial benefit?

Strategic Edge: Attendees will leave with a clear picture of how adopting platforms with integrated health intelligence offers a strategic advantage over using generic DSPs, helping them make more informed investment decisions.

12:30 ^PM

BRAVE BRANDS Lunch with the Advertising Club of New York

Special Events

Partner Event - Invite Only.

This event is not included within any Advertising Week Passes and tickets must be purchased here: https://www.andyawards.com/brave-brands/

7:00 ^PM

Sigma Software Group AdTech Poker Night

Special Events

Invite Only Event - Register Here
Mark your calendars for the exclusive AdTech Poker Night during Advertising Week New York 2024, set in the lively heart of NYC! Join fellow AdTech enthusiasts and expand your network at this exclusive event.

Space is limited—register now to secure your spot. If you make the list for this elite gathering, you’ll receive a private invitation.
Please note that poker seats are limited and must be confirmed during registration. The game is for prizes, not money.

Be sure to stick around after the poker tournament for our after-party, where you can dance the night away to some fantastic beats from our DJ.

9:30 ^AM

Brands & Marketers Brand as 'Multiplier' – Why We Need to Rethink Brand vs Performance

Insights Stage

This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure. It is based on data from a first-of-its-kind coalition of effectiveness experts, and will provide some initial findings from a full study to be published in early 2025.

Our recommendations will include the need to reinstate brand-led thinking into advertising and to recognize that brand and performance advertising work much harder when they are truly integrated than they do as siloed activities.

Ann Marie Kerwin Americas Editor, WARC

Alex Banks Senior Vice President, Business Development, System1

Kate Price Partner, Prophet

Ken Favaro Chief Strategy Officer, BERA.ai

Mike Menkes Senior Vice President, Analytic Partners

Ann Marie Kerwin

Alex Banks

9:30 ^AM

Data Collaboration & Decisions On the Move: How Uber Ads are Connecting Brands with Consumers

Tech Stage

Uber is no stranger to disruption, having transformed rideshare, restaurant, and grocery delivery. They’ve built an app that provides everything consumers need in one convenient place, and now they’re revolutionizing advertising. By delivering relevant ad experiences to consumers on the move, Uber has the promise of connecting brands with audiences in real time and delivering incremental sales for brands.

Alan Miles CEO, NCSolutions

Megan Ramm Head of the Americas, Uber Advertising, Uber

Alan Miles

Megan Ramm

9:30 ^AM

What is Operational Excellence?

EXCELLENCE! Lounge by Group Black

Join Ashley Banks, EVP of Commercial at Group Black and other industry titans as they explore the true meaning of operational excellence within the media industry and its critical role in driving modern enterprises forward. In the conversation the panelists will share insights on implementing best practices to streamline operations and drive sustainable growth in media organizations, while also delving into the complexities of navigating multicultural markets and building strategies for crafting inclusive content and campaigns that resonate with diverse audiences.

Ashley Banks Executive Vice President, Commercial , Group Black

Cynthia Jenkins Head of Supplier Diversity, Managing Partner, GroupM

Gary Coichy Founder & CEO, Pod Digital Media

LaToya Shambo CEO and Founder, Black Girl Digital

Ruth Mortimer Global President, Advertising Week

Ashley Banks

Cynthia Jenkins

9:40 ^AM

Industry Disruptors From Impressions to Impact: Turning Connections into Conversions

Innovation Stage

In a marketing landscape that is becoming increasingly overwhelmed by digital noise, face-to-face interactions are standing out as a key to driving real connections and results. Join experts from Meta and Emerald as they uncover the data behind this shift, share compelling case studies, and reveal how F2F engagements at tradeshows and events are transforming leads into lasting customer relationships. Learn how to harness the power of in-person interactions to boost digital conversions, loyalty, and growth.

Cameron Mercer Director of Experiential, Meta

Issa Jouaneh President, Connections, Emerald

Ruth Mortimer Global President, Advertising Week

Cameron Mercer

Issa Jouaneh

9:40 ^AM

Sustainability & Action Purpose & Progress: The State of Sustainability in the Industry

Scale Up Lounge

A broad overview of efforts being made across the advertising industry, including examples of progress, work underway and next steps on where we go from here as companies begin to rally around actions and outputs.

John Osborn USA Director, Ad Net Zero

John Osborn

9:50 ^AM

Content & Pop Culture Media’s Best ROI? Women.

Creativity Stage

When it comes to storytelling, not all impressions are created equal. Brands supporting women-centered stories attract 25% more Gen Z viewers - a crucial demo for long-term growth. And accurate and empowering portrayals of women drive consumer engagement and brand loyalty, leading to a higher ROI for advertisers.

Sue Bird WNBA Champion and Olympic Gold Medalist, Co-Founder of A Touch More and Togethxr, TOGETHXR

Sherry Pitkofsky VP, Brand Strategy, E.W. Scripps

Sarah Jones Simmer Chief Operating Officer , NWSL

Wesley Morse VP, Director, Sports, Horizon Media

Colie Edison Chief Growth Officer, WNBA

Sue Bird

Sherry Pitkofsky

9:50 ^AM

Shopping & Commerce Media Building Non-Endemic Consumer Profiles through Commerce Media Networks

Marketplace Stage

With the emergence of commerce media networks, brands face even more choice in data partners to assemble the most holistic and valuable picture of their target audiences. This panel dives into how brands can tap into powerful cross-category data to build rich consumer profiles, as well as the technology that can drive scalable, offsite solutions for consumer loyalty programs of all stripes and sizes.

Kara Puccinelli Chief Customer Officer, Nexxen

Aaron Gallagher Managing Director, Head of Sales, Kinective Media by United Airlines

Jeffrey Bustos Vice President, Measurement Addressability Data, IAB

Jonathan Lerner Sr. Director, Client Strategy & Analytics, Tinuiti

Kara Puccinelli

Aaron Gallagher

10:10 ^AM

Brands & Marketers Best Buy & Qualcomm: Marketing AI in Consumer Tech

Insights Stage

It’s an AI-fueled collaboration that’s making waves in consumer tech. Hear from Jennie Weber, CMO of Best Buy and Don McGuire, CMO of Qualcomm, on their alliance to get the industry’s latest AI PCs into the hands of consumers. Hear how their innovative marketing strategies are redefining brand engagement and breaking through to customers. Get insights that will give you a competitive edge in a rapidly changing digital landscape.

Don McGuire Chief Marketing Officer, Qualcomm Incorporated

Jennie Weber CMO, Best Buy Co.

Shira Lazar Emmy Nominated Host & Founder,, What's Trending

Don McGuire

Jennie Weber

10:10 ^AM

Future of TV Igniting Intent and Action Along the Consumer Journey

Media Stage

So often, the talk is on awareness or outcomes, but in this session, we will talk about the critical middle part of the customer journey. The middle of the funnel cultivates brand engagement, consideration and intent – all crucial elements in driving final outcomes. We’ll also inspire the audience by demonstrating the out-sized impact of multiscreen TV in delivering those mid-funnel metrics.

Peter Jones Head of Sales, Premion

Ron Gutman Chief Executive Officer, Wurl

Chris Harris VP, Advanced TV Ad Sales, Audience Xpress, a Comcast Company

Marcella Sciorra Chief Marketing Officer, Swoop

Jason Wiese SVP, Director of Strategic Insights, VAB

Peter Jones

Ron Gutman

10:10 ^AM

Data Collaboration & Decisions The Importance of Metadata and Contextual Targeting for CTV Advertising

Tech Stage

As more consumers shift to streaming platforms to find, watch and enjoy their video content, Metadata, detailed information about content such as genres, themes, cast or user behaviors, becomes critical for optimizing advertising strategies and performance. Aligning targeted audiences with these granular elements of programming content is essential to maximize outcomes. Join TiVo for a discussion with key stakeholders to learn how they are tapping into the power of Metadata to achieve this objective.

Fariba Zamaniyan VP, Data and Advertising Sales, TiVo

Richie Hyden Co-founder, President & COO , IRIS.TV

Tim Ware VP, Future Today Marketplace

Kevin Weigand VP, Partnerships - Video & Audio Lead, Investment Solutions, dentsu Media US

Fariba Zamaniyan

Richie Hyden

10:20 ^AM

Advertising Week Great Minds 20th Anniversary Kick-Off

Great Minds Stage

Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a look back at the past 20 years and a look ahead to what’s next.

Claudia Romo Edelman Founder, We Are All Human

Kim Kelleher Chief Commercial Officer, AMC Networks

Matt Scheckner Chairman, Advertising Week

Susie Essman Stand-up Comedian, Actress, Writer, Television Producer, and Voice Artist

Tim Armstrong Founder / CEO, Flowcode

Claudia Romo Edelman

Kim Kelleher

10:20 ^AM

Industry Disruptors Paradox No More: Embracing Privacy To Drive Performance

Innovation Stage

'Privacy' used to be synonymous with degraded measurement + performance. Now it can be your competitive advantage.
With evolving changes in regulations, browser + operating system policies and newly enacted laws, it’s clear that the future of advertising is private. But privacy doesn’t have to come with performance tradeoffs.
Join us for an in-depth conversation with industry thought leaders on the cutting edge of ad privacy, and learn how embracing new technologies can drive competitive advantage now and in the future.

Graham Mudd SVP, Product, Mozilla

Jorge Ruiz Global Head of Marketing Science, TikTok

Eric Seufert Independent Analyst, Author & Investor

Tamara Greasby VP, Engineering, Mozilla

Graham Mudd

Jorge Ruiz

10:20 ^AM

Sustainability & Action Know Before You Go: The State of Sustainable Production

Scale Up Lounge

What we imagine, we can often make happen. And now we can measure it from a carbon emissions perspective too. Know before you go -- Calling all creatives, creators, producers, makers and content mavens!

John Osborn USA Director, Ad Net Zero

Emily Fleischer US Director, AdGreen

Simon Sikorski Former President of Global Operations, Extreme Reach

Dave Rolfe Global Head of Production, WPP/Hogarth

Kellyanne Perez-Vera Sustainability Manager, Global Media, Mastercard

Emily Fleischer

10:30 ^AM

Content & Pop Culture Diaries of Diaspora: The Multicultural Communities and Companies Shaping Commerce

Creativity Stage

Featuring Co-Founder and CEO of Fable & Mane, Akash Mehta, actress Minnie Mills, and creator Serena Kerrigan, this panel breaks down the power of multicultural consumers and viewers, their buying potential and cache, and how entertainment, media, and brands are creating culture that is inspired by the stories of diaspora. From the East to the West, this panel will show how brands can better understand diverse audiences and acclimate to the ever-changing trends in the cultural landscape.

Shaina Zafar Executive at UTA Next Gen, United Talent Agency

Akash Mehta CEO & Co-Founder, Fable & Mane

Minnie Mills Actress

Serena Kerrigan Creator

Shaina Zafar

Akash Mehta

10:30 ^AM

Shopping & Commerce Media Elevating the Checkout Experience for Next-Gen Shoppers

Marketplace Stage

As consumer expectations continue to evolve, personalization and choice have become crucial elements in delivering a superior shopping experience. Join Afterpay and Rokt who will explore how tailoring experiences to individual preferences and providing flexible options at checkout can revolutionize interactions with the next generation of shoppers.

This panel discussion will uncover the keys to creating a checkout process that not only meets but anticipates the needs of today's discerning consumers.

Marni Schapiro Global Head of Advertising, Cash App and Afterpay

Elizabeth Buchanan Chief Commercial Officer, Rokt

Mark Wagman Managing Director | Data & Technology, MediaLink

Marni Schapiro

Elizabeth Buchanan

10:50 ^AM

Brands & Marketers Brand Loyalty and the Gen Z Traveler: Lessons from the Marriott Bonvoy Bold Card

Insights Stage

From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms. Join JPMorganChase, Marriott, and Quigley-Simpson as they share learnings from their successful Marriott Bonvoy Bold Card campaign, including how to create Gen Z brand loyalty, innovative media approaches, and how brands can tap into this key market by playing an important role in getting Gen Z where they want to go (literally and figuratively).

Katie Kempner Founder, Creator and Host, "Perspectives with Katie Kempner", Kempner Communications

Nicole Ellingson VP, Group Creative Director, Quigley-Simpson

Khary Barnes Managing Director and General Manager of the Marriott CoBrand, JPMorganChase

David Patron Senior Vice President, Global Card Program, Marriott International

Katie Kempner

Nicole Ellingson

10:50 ^AM

Future of TV Emotions, Contextual, and Beyond: Exploring Innovative Ad Strategies on CTV

Media Stage

While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done – empowering brands to target audiences at scale on the medium.

In this panel, tech and agency leaders will dive into what some of these innovative advertising strategies on CTV look like and how new approaches, such as emotion-based targeting, are driving outcomes for brands.

Carly Ehrlich Senior Business Development Lead - Agencies & Brands, Wurl

Mike Treon Head of CTV & Video, PMG

Dan Mouradian SVP of Global Client Solutions, Innovid

Kelechi Nwankwoala Manager, NeuroLab, Mindshare

Carly Ehrlich

Mike Treon

10:50 ^AM

Data Collaboration & Decisions Data Power Play: Mastering Media & Ads with [Precision Audiences]

Tech Stage

The double whammy of a fragmented media ecosystem and people’s dwindling attention brings the importance of a thoughtful audience strategy to a new level. In this fireside chat, Acxiom VP of Marketing Lorel Wilhelm-Volpi, Refundo CMO Suzanne Darmory and Magnite SVP of Strategic Partnerships Kristen Williams will share lessons learned about how to reach the right people with messages they care about.

Kristen Williams SVP of Strategic Partnerships, Magnite

Lorel Wilhelm-Volpi VP, Marketing, Acxiom

Suzanne Darmory CMO, Refundo

Kristen Williams

Lorel Wilhelm-Volpi

11:00 ^AM

Industry Disruptors Thinking Outside the Box and Inside Sphere

Great Minds Stage

Sphere is delivering game-changing brand moments to consumers in Las Vegas and around the world. Leveraging cutting-edge technologies – including the world’s largest LED screen on Sphere’s exterior, "the Exosphere," and the world’s highest resolution display plane on its interior – premier global brands are pushing boundaries to create entirely new immersive experiences for their audiences. Hear from Sphere leaders about how this next-generation medium takes campaigns to new heights and is revolutionizing brand storytelling.

Jennifer Koester President and Chief Operating Officer, Sphere

Ned McNeilage Chief Creative Officer, Sphere

Chris Kelly Senior Reporter, Marketing Dive

Jennifer Koester

Ned McNeilage

11:00 ^AM

Industry Disruptors Making Social Better and Building Purposeful Brands Along the Way

Innovation Stage

How brands can use the power of social media to transform the space for the better, while also establishing stronger relationships with audiences in a way that matters.

Ashley Cooksley Co-CEO, Social Element

Linn Frost Co-CEO, Social Element

Jayvee Nava Brady Director of Community , Bubble

Bridget Schwartz Senior Content Manager, News and Activism, Betches Media

Kathryn Fernandez Head of Dove Purpose and Engagement, Unilever

Ashley Cooksley

Linn Frost

11:00 ^AM

Sustainability & Action The Power of We: An Innovative Approach Through Partnership

Scale Up Lounge

See how WildAid, Duration Media, eyeo and SeenThis have come together to advance their media, messaging and impact.

Stephanie Hill U.S. Sustainable Lifestyles Marketing Lead , WildAid

Andy Batkin Founder & CEO, Duration Media LLC

Ben Riley General Manager of the Americas , SeenThis

James O'Connor Founder, Turbine Advisory

Bryan Rowley Director, Go-to-market, eyeo

Stephanie Hill

Andy Batkin

11:00 ^AM

Building Villages: The Importance of Community Support

EXCELLENCE! Lounge by Group Black

Community support is critical in the lives of new and expecting Black parents. Strong, culturally competent networks can significantly impact their well-being and the health of their families. Join panelists as they discuss disparities in maternal and infant health—and the importance of media support in amplifying these conversations. The panel will highlight successful community-based and media initiatives, like Group Black’s newest partnership with Huggies via the She's Good [For Real] platform, and offer practical advice on building and sustaining supportive connections that empower Black parents to thrive in their journey.

Ashley Banks Executive Vice President, Commercial , Group Black

Dr. Dina Strachan Dermatologist, Aglow Dermatology

Valerie Crummie Johnson Head of Marketing, Huggies Healthcare, Kimberly Clark

Dr. Dina Strachan

11:10 ^AM

Content & Pop Culture Unleashing Consumer Engagement: Embracing the Cultural Zeitgeist

Creativity Stage

Join industry leaders who will share their journeys of successfully and authentically integrating brands into cultural moments, the power of strategic partnerships, and the art of brands actively participating in societal dialogues as a catalyst for growth.

Joey-lyn "JL" Addesa Executive Director, OMD

Christina (Chrissie) Hanson CEO, OMD USA

Stacy Taffet SVP, Marketing, PepsiCo Beverages North America

Joey-lyn "JL" Addesa

Christina (Chrissie) Hanson

11:10 ^AM

Shopping & Commerce Media Ad to Cart: Leveraging Data to Decode Consumer Purchases Beyond the Amazon Store

Marketplace Stage

Half of consumers say they see a product advertised by one retailer but purchase it at another store. This makes it essential for brands to understand how their ads influence behavior at every touchpoint. In this session, Amazon Ads and Group M unveil new capabilities that connect ad exposure to real-world sales wherever they occur. Discover how responsive, near-real-time purchase insights empowers brands to meet consumer needs with greater agility, delivering more relevant experiences and maximizing return on ad spend.

Marcus Startzel Director, Global AdTech, Amazon Ads

Chris Hopkins EVP Global Head of AI Strategy, GroupM

Lisa Kerins Senior Vice President, Business Development, Commercial, NCSolutions

Marcus Startzel

Chris Hopkins

11:30 ^AM

Brands & Marketers Crafting the Perfect Combo: Message, Medium, and Attention

Insights Stage

As one of the world's largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments. Always fresh, Subway’s dynamic creative and consumer-centric, omni-channel marketing strategy captures attention and delivers impact. In this session, join industry leaders from Subway, Dentsu, and GSTV, to get an inside look at the winning recipe between client, agency, and publishers that drives Subway’s marketing success.

Kristina Lutz EVP, Marketing, GSTV

Angela Johnson EVP, Global Client Lead, Solutions Partner & Integrated Client Development Officer, Dentsu

Shannon Stowers Vice President Marketing - Media & Social Media , Subway

Kristina Lutz

Angela Johnson

11:30 ^AM

Future of TV Data-Driven Media Strategies: Addressable TV Takes Center Stage

Media Stage

Addressable TV offers marketers a range of solutions tailored to specific campaign goals. Whether it's broad-based demographic targeting to reach large national audiences, audience suppression to eliminate duplication, or hyper-focused targeting to eliminate waste, addressable is transforming how campaigns are delivered. Join us as we explore how a data-driven approach helps media buyers make more informed and efficient buying decisions, and empowers advertisers to reach their audiences with greater precision and scale.

Dave Antonelli VP, National Head of Sales, DISH Media

Larene Mantel VP, Strategic Investment, MAGNA Global

Lisa Giacosa Chief Investment Officer, Spark Foundry

Kevin Weigand VP, Partnerships - Video & Audio Lead, Investment Solutions, dentsu Media US

Ashley Arena Head of Advanced Video Activation, PHD

Dave Antonelli

Larene Mantel

11:30 ^AM

Data Collaboration & Decisions Strategic Decisions Through Data

Tech Stage

Discover how 1P data can elevate your brand’s marketing strategies. Learn from top advertisers and brands about using digital & programmatic innovations. We’ll explore how 1P data refines messaging, creates culturally relevant campaigns and guides strategies, planning, & execution.

We'll discuss data collaboration techniques and how 1P data improves connectivity across marketing. PMC will share strategies driving success for our partners.

Join us to explore how 1P data boosts engagement & keeps your brand competitive.

Jessica Kadden Senior Vice President, Programmatic Sales, Penske Media Corporation (PMC)

Evan Hanlon Global CEO, Choreograph

Christi Lazar Marketing Director of The Lab , BlueTriton Brands

Jessica Kadden

Evan Hanlon

11:40 ^AM

Going for Gold: How Sports Brands are Winning the Relevance Race

Great Minds Stage

It takes more than flashy product features to drive engagement. Brands that can meet the moment and tap into cultural trends tend to resonate with audiences on a deep emotional level. In fact, sports brands have proven that creating unique fan experiences and sharing authentic stories lead to meaningful brand connections and better outcomes for their businesses. Learn how the intersection of technology and culture can help marketers across industries bring people together around our favorite pastimes and spark action.

Simon Whitcombe Vice President, Global Business Group, Meta

Radhika Duggal SVP, Chief Marketing Officer, Major League Soccer

Phil Cook Chief Marketing Officer, WNBA

Tara Davis-Woodhall Olympic Gold Medalist

Simon Whitcombe

Radhika Duggal

11:40 ^AM

Industry Disruptors Retrain Travel: How Amtrak is Building for the Next Generation

Innovation Stage

The discussion will center on Amtrak's strategy to reposition train travel as a cutting-edge, tech-enabled experience. Panelists will delve into the challenges of reshaping public perception around travel, aiming to transform it from a necessary hassle into a hospitality experience.

Jason Harris Co-Founder, CEO, Mekanism

Eliot Hamlisch EVP & Chief Commercial Officer, Amtrak

Jason Harris

Eliot Hamlisch

11:40 ^AM

Sustainability & Action Looking Through the Brand Lens: Messaging that Supports Sustainable Behaviors

Scale Up Lounge

For many brands, their messaging reinforces sustainable behaviors. Hear from three leading brands as they discuss the work, and the work behind the work! You'll also learn how we'll track this over time, thanks to Kantar.

Brian Murphy Founder, Alpine Project

Freya Williams Chief Strategy Officer, Revolt North America

Brian Murphy

Freya Williams

11:50 ^AM

Content & Pop Culture PrideNOW Presents: The LGBTQ+ Reality Evolution - From Makeover to Takeover

Creativity Stage

David Collins has seen the dawn and the second coming of LGBTQ+ reality television. Media personality Karamo has been a mainstay in the space for 20 years. And like Karamo, world-renowned image architect Law Roach embodies the ascent of queer Black representation in media, while redefining what a multitalent can be. Co-Founder of Scout Productions and a nine-time Emmy winner, Collins is the creator of “Queer Eye for the Straight Guy,” which brought gay people onto TV screens in unprecedented ways, as well as the smash

Law Roach Image Architect

David Collins Co-Founder and Executive Producer , Scout Productions

Karamo Brown TV Host, Karamo Inc.

R. Kurt Osenlund Head of PrideNOW, Vice President of Client Relations, PrideNOW, Mark Allen & Co.

Ruth Mortimer Global President, Advertising Week

Law Roach

David Collins

11:50 ^AM

Shopping & Commerce Media Media Network Masterclass: Unlock the potential of media networks beyond retail

Marketplace Stage

The rise of commerce media networks is transforming how brands use first-party data to engage consumers, monetize properties, and drive sales. Creating a network beyond retail requires innovation and a strategic roadmap of process, tech, and partnerships. In this masterclass, discover how United partnered with MiQ to build a powerful infrastructure of data, strategy, and technology and disrupt the travel industry with the first travel media network.

Mike Petrella Managing Director, Strategic Partnerships, United Airlines

Jeffrey Bustos Vice President, Measurement Addressability Data, IAB

Ellen Mulryan Senior Director, Retail Data Partnerships, The Trade Desk

Charlie Neer Co-CEO, MiQ

Mike Petrella

Jeffrey Bustos

12:10 ^PM

Brands & Marketers Media Revolution: Redefining Growth Through Channel Diversification

Insights Stage

Scott Kramer, VP of Growth at AS Beauty, and Edward Benedito, VP of Growth Marketing at Upside, join AppLovin’s Meagan Martino to discuss how and why brands and apps alike are expanding their media horizons and exploring new channels such as in-app advertising.

Direct-to-consumer (D2C) brands and apps have a surprising amount in common, facing similar challenges around customer acquisition.

D2C brands have historically focused their marketing budgets on search and social media*, but that is starting to shift. Factors including rising acquisition costs are motivating brands to diversify their channel strategies. App marketers rely on a similar mix but also leverage in-app advertising as a performance channel.

Join the conversation as these leaders explore the shift toward new media strategies, the power of video, and how both brands and apps can create engaging customer journeys. Discover how their approaches to growth are more aligned than ever before.

Meagan Martino Director, Business Development, eCommerce, AppLovin

Edward Benedito VP of Growth Marketing, Upside

Scott Kramer VP of Growth, AS Beauty

Meagan Martino

Edward Benedito

12:10 ^PM

Future of TV Getting Your Game Right for Super Bowl 2025

Media Stage

Live ads, digital celebrities and creators, AI— oh my! The Big Game evolved massively over the last three years and its price tag has too. With so much riding on a successful execution, marketers can’t afford to throw a digital Hail Mary.

Join Kantar and Advertising Week for a special session where we dive deep on blasting through the marketing X’s and O’s from nailing creative executions across every screen to maximizing new tech and exciting ad formats to winning viewers hearts, minds, and wallets.

Kerry Benson SVP, Creative Strategy, Kantar

Matt Scheckner Chairman, Advertising Week

Kerry Benson

Matt Scheckner

12:10 ^PM

Data Collaboration & Decisions Navigating Identity in CTV: Precision Targeting and Privacy

Tech Stage

The concept of identity in CTV advertising is crucial for delivering personalized and relevant content. This session delves into the complexities of identity management, audience segmentation, and the challenges of targeting in a fragmented CTV environment. Panelists will explore strategies for accurately identifying and reaching diverse audiences, while also addressing privacy concerns and regulatory compliance.

Serge Matta President, Global Ad Sales, LG Ad Solutions

Kristen Williams SVP of Strategic Partnerships, Magnite

Lisa Giacosa Chief Investment Officer, Spark Foundry

Bob Rupczynski Chief Marketing Officer, Western Union

Serge Matta

12:20 ^PM

Industry Disruptors Going for Gold: How Self-Care Improves Athletic Performance

Innovation Stage

Join 31-time Paralympic medalist Jess Long and Therabody Founder and wellness tech inventor Dr. Jason Werlsand as they disrupt the idea of self-care as seen through women’s sports, a category that is itself disruptive, and how women athletes of all body types and abilities are emerging to inspire a new generation.

Jessica Long Author, Speark, and Paralympic Champion

Dr. Jason Wersland Founder and Chief Wellness Officer, Therabody

Sarah Harley Director of Operations, Therabody

Jessica Long

Dr. Jason Wersland

12:20 ^PM

Be What Happens Next: How TikTok Is Reshaping Creative & Commerce

Great Minds Stage

TikTok is where culture, audiences, and consumer action come together to help brands and businesses achieve their goals. Join us to learn how our user and advertising experience ensures your brand meets audiences where they are.

Hear from marketing thought leaders as they share how TikTok's innovative creative strategies drive unmatched demand, thanks to our advanced commerce ecosystem. Together, let's build a future that boosts your brand's success in an ever-changing world.

Rema Vasan Head of North America Business Marketing, TikTok

Jessica Phan Sr. Vice President, Client Organization, Ipsos North America

Rema Vasan

Jessica Phan

12:20 ^PM

Sustainability & Action Gen Z Meets the C-Suite: National Civics Bee

Scale Up Lounge

Watch as three quick-witted middle-school champions from the National Civics Bee share thought-provoking insights on how businesses can strengthen democracy, from community engagement to fostering informed citizens, and why civics and civility are critical to our future. Ad legend Roy Spence will keep the conversation flowing, while the audience tests their civic knowledge through an interactive quiz with prizes. See how young minds inspire fresh perspectives on civic engagement in the corporate world.

Roy Spence Co-Founder and Chairman, GSD&M

Joseph Drexler student, none

Ava June Tackett student, none

Taashvi Wadhwa student, none

Michael Carney President, U.S. Chamber of Commerce Foundation

Tomika Arnold vocalist

Roy Spence

Joseph Drexler

12:25 ^PM

Future of TV The Power of Streaming TV : Interview with Liz Blacker – EVP, Sabio

Media Stage

This interview with Sabio’s Liz Blacker discusses the transformative impact of streaming in the global media landscape. Liz Blacker, an expert in digital advertising, shares her insights on how Sabio and its advanced technology drives audience-first streaming strategies and innovation for brands.

This discussion highlights the solutions that enable brands and advertisers to reach, engage, and validate streaming audiences for a diverse mass market.

Matt Scheckner Chairman, Advertising Week

Liz Blacker EVP, Strategy and Business Development, Sabio

Liz Blacker

12:30 ^PM

Content & Pop Culture How to Reach the 22m Households You Are Missing Out on In the Streaming Age

Creativity Stage

Did you know Blippi and CoComelon are helping to make purchase decisions in your house? Families are increasingly watching content on streaming. Half of Millennials who have kids in the home spend more time watching kids shows than grown-up shows. Few understand this better than Moonbug, the studio behind the blockbuster kid favorites. They’ve helped brands reach hundreds of millions of those families around the world

Stuart Schwartzapfel SVP, Media Partnerships, iSpot.tv

Dan'l Hewitt Chief Revenue Officer, Moonbug Entertainment

Blippi , (Special pre-recorded segment)

Stuart Schwartzapfel

Dan'l Hewitt

12:30 ^PM

Shopping & Commerce Media Retail Media Evolution: Embracing Growth and Navigating Challenges

Marketplace Stage

Sarah Travis will discuss Target’s approach to retail media and her 3-year journey with Roundel. Embracing growth and navigating challenges have been critical to guiding Roundel’s fast-growing business. She’ll provide key takeaways of lessons learned and a view into what’s in store for Roundel in 2025 and beyond.

Ruth Mortimer Global President, Advertising Week

Sarah Travis SVP Roundel + Social Commerce, Target

Ruth Mortimer

Sarah Travis

12:45 ^PM

Shopping & Commerce Media How Media Has Changed Forever: Winning the Era of Fragmented Shopping

Marketplace Stage

The fragmented media landscape, alongside consumer expectations that they should get everything at the precise moment of their need, has fundamentally changed the way that brands need to market to consumers.

Ruth Mortimer Global President, Advertising Week

Trina Rizzo Chief Revenue Officer, InMarket

Trina Rizzo

12:50 ^PM

Brands & Marketers The Power of Creators: driving authentic engagement and business results

Insights Stage

In today’s digital world, creators are more than influencers—they’re community builders, storytellers, and drivers of business growth. This panel will explore how brands can harness the power of creators to build authentic connections with audiences while delivering successful business results. Join us as we discuss strategies for aligning brand goals with creator-driven content, measuring ROI, and ensuring long-term success through creator collaborations.

Jenny Penich President of North America, Influencer

Ben Jeffries CEO, influencer.com

David Hoctor Head of Tech Apps QSR, TikTok

Ansley Williams Head of Influencer, North America, Ogilvy

Jesse Spencer Senior Director, Global Social Media & Influencer, The Coca-Cola Company

Jenny Penich

Ben Jeffries

12:50 ^PM

Future of TV Engage + Activate + Measure: Your Recipe for Success in Today’s TV Landscape

Media Stage

Streaming, binge and always-on viewing have changed the game for advertisers - and the prevalence of new platforms and content options requires a new blueprint to reach a new generation of viewers. Experiences have evolved beyond the pause and the binge, with new advancements in machine learning, AI, gamification and shoppable entering the media mix. For today’s modern marketer, awareness is only as impactful as the outcome, and a real-time feedback loop of data combined with viewer-first formats – key to delivering results.

Lexi Swift VP, Addressable Sales, Disney Advertising

Krista Panoff SVP, Global Enterprise Development, Innovid

Brad Quinn SVP, Enterprise & Publisher Partnerships, KERV

Lexi Swift

Krista Panoff

12:50 ^PM

Data Collaboration & Decisions From Ingredients to Insights: Data Collaboration Recipes that Deliver

Tech Stage

Data collaboration is transforming the advertising industry, offering marketers a powerful way to unlock insights, improve targeting, and drive real-time optimizations. However, many marketers are missing key ingredients for success. In this session, LiveRamp CEO Scott Howe shares his recipe for maximizing clean room potential. Modern marketers will learn how to cook-up actionable insights that set them apart from the competition by mastering clean room fundamentals that lead to data-driven marketing success.

Scott Howe Chief Executive Officer, LiveRamp

Scott Howe

1:00 ^PM

Squeezing the Best Out of Life with Tay and Taylor Lautner

Great Minds Stage

What do you do when life hands you lemons? Tay and Taylor from The Squeeze will show you how to make lemonade. With relatable insights, personal experiences, and a focus on simplifying mental health, this talk will dive into the importance of self-care, overcoming struggles, and building resilience. Whether you’re looking for inspiration or strategies to support your mental well-being, this 40-minute fireside chat has something for everyone. We can't wait to see you there!

Taylor Lautner Actor & Podcast Host, The Squeeze Podcast

Tay Lautner Registered Nurse, Advocate, Podcast Host and Founder, The Squeeze Podcast

Charlotte Owen Editor in Chief, Bustle

Taylor Lautner

Tay Lautner

1:00 ^PM

Industry Disruptors The Power of Prediction: Announcing the Future of Marketing Performance

Innovation Stage

Explore how AI-powered precision helps you anticipate evolving consumer preferences, allowing you to optimize lifetime value and marketing performance. Learn how Resonate’s rAI-enabled intelligence solutions offer a comprehensive suite of tools to help your organization harness AI-powered data to transform your approach to acquiring, growing, and retaining customers, driving unprecedented speed and cost-effectiveness.

Bryan Gernert Chief Executive Officer, Resonate

Bryan Gernert

1:00 ^PM

Sustainability & Action Presentation & Workshop: What is the Cost of Silence for brands?

Scale Up Lounge

Join executives from world-leading purpose agency, Revolt, in an interactive workshop session with data-driven provocations and networking with focus on unpacking the opportunities and challenges with companies’ sustainable actions and communications across advertising activities.

Kirsten Flanik CEO, Revolt North America

Freya Williams Chief Strategy Officer, Revolt North America

Kirsten Flanik

1:10 ^PM

Content & Pop Culture Unlocking Uber’s Ad Power: A Conversation with Megan Ramm

Creativity Stage

In this interview, we sit down with Megan Ramm from Uber to explore how the company’s advertising business hit the $1 billion revenue milestone ahead of schedule and what’s driving their success. We dive into the importance of personalization in today’s delivery app landscape, the expansion of Uber’s programmatic offerings like Journey Ads, and what’s on the horizon for retail media in 2025. Megan also shares insights from recent standout campaigns, including SONY’s nostalgic “Garfield Delivers” and Mars’ Skittles, and how Uber Ads is helping brands engage audiences while driving measurable results.

Megan Ramm Head of the Americas, Uber Advertising, Uber

Sophie Mackie Global Head of Sales, Advertising Week

Sophie Mackie

1:10 ^PM

Shopping & Commerce Media Unlocking the Power of Lifetime Value with Rewards

Marketplace Stage

In today’s competitive landscape, brands need more than one-time purchases—they need lifelong, loyal consumers. Join Robin Wheeler, Chief Revenue Officer at Fetch, Melissa Berger, Chief Solutions Officer at Digitas, and Randy Limes, Group Director of Omnichannel Marketing & Consumer Promotions at Mars Wrigley US, as they share how agencies, brands, and rewards platforms use effective strategies for driving deep loyalty and repeat purchases.

Robin Wheeler Chief Revenue Officer, Fetch

Melissa Berger Chief Solutions Officer, Digitas

Randy Limes Group Director, US Omnichannel Marketing, Mars Wrigley

Robin Wheeler

Melissa Berger

1:25 ^PM

Content & Pop Culture Bucket List Adventures: Transforming Ideas into Unforgettable Experiences

Creativity Stage

Join us for a fun chat with Andy Lederman, the founder of Bucket Listers! We'll dive into how he turned the idea of bucket lists into an exciting business that creates unforgettable experiences.

Andy will share the secrets behind Bucket Listers’ success, from connecting with audiences to the future of live events. Whether you're into marketing or just love unique experiences, this conversation is sure to spark some inspiration. Don’t miss it!

Andy Lederman Founder, BucketListers.com

Sophie Mackie Global Head of Sales, Advertising Week

Andy Lederman

1:30 ^PM

Brands & Marketers Gen Z Hates Your Ads (Here’s How to Reach Them Anyway)

Insights Stage

In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount. But the brand marketers and creatives at NowThis, AdoreMe, and Panel have the playbook. Join these companies to hear how they turn an ad into a piece of viral entertainment, crack the code in partnership strategies, and develop branded content that seamlessly integrates advertising into captivating narratives for Gen Z.

Carson Davis-Tinnell Communications Strategist , POV Agency

Michael Vito Valentino Editor-In-Chief, NowThis

Janina Santillan Director of Brand and Social Media, Adore Me

Josh Glodoveza Co-Founder and COO, Panel

Carson Davis-Tinnell

Michael Vito Valentino

1:30 ^PM

Future of TV The Role of Programmatic Technology in Growing the TV Advertising Ecosystem

Media Stage

In this fireside chat, Cameron Mille, Chief Revenue Officer of Publica by IAS, will be joined by Joe Melaragno, Head of Revenue Strategy & Performance Demand at Samsung Ads to discuss the role of real-time, automated technology in the future of TV advertising, the benefits programmatic brings to both advertisers and publishers, and its contribution to the overall growth of the CTV industry.

Cameron Miille Chief Revenue Officer , Publica by IAS

Joe Melaragno Head of Revenue Strategy & Performance Demand, Samsung Ads

Cameron Miille

Joe Melaragno

1:30 ^PM

Data Collaboration & Decisions What’s Next for Clean Rooms: Revolutionizing Measurement Across Your Ecosystem

Tech Stage

Data, measurement, and privacy take center stage in today's dynamic and ever-evolving landscape. Amid data fragmentation and signal loss, it’s increasingly essential to harness new value from your partner network. Join leading companies across industries to learn how they are leveraging data clean rooms and emerging applications to accelerate their collaboration flywheel and achieve mutually beneficial business value and customer results.

Frederick Stanichev VP, LiveInsights Sales, LiveRamp

Maddie Power Associate Director, Ad Tech & Analytics Partnerships, Spotify

Isaac Dinner Director of Marketing Analytics, Indeed

Khatidja Ajania Director of Strategic Partnerships, Kinective Media by United Airlines

Frederick Stanichev

Maddie Power

1:40 ^PM

Industry Disruptors The Ad Tech Shake-Up: What Does the Google Anti-Trust Trial Mean for Marketers?

Innovation Stage

The ongoing legal battle against Google sparked myriad discussions throughout the ad tech ecosystem about Google’s controversial position in the industry and its collective practices. As the trial unfolds and addresses Google’s advertising businesses, marketers are left wondering about the potential outcome and resulting implications and how it will impact their strategies, investments, and overall success.

This provocative panel of distinguished ad tech experts will shed light on the complex issue.

Matt Wasserlauf CEO and Co-Founder, Blockboard

Will Luttrell Media & Tech Consultant, Founder, Investor, Phan Luttrell LLC

Justin Choi CEO and Founder, Nativo

Mike Shields Founder/Analyst, Next in Media

Jen Crompton Strategic Communications Consultant, WIT Strategy

Matt Wasserlauf

Will Luttrell

1:50 ^PM

From Cost Center to Revenue Driver: Elevating Marketing's Impact

Great Minds Stage

Marketers need to demonstrate their value in this chaotic commerce landscape. With the vast amount of data available from shopping, buying and media platforms, combined with the power of advanced technologies like quantum computing, AI, and ML, it’s now possible to better understand the relationship between retail and commerce experiences and marketing. Hear from experts on how to make informed decisions in planning, execution, and the ways to drive marketing's role from an operational expense to a revenue-generating force.

Allison Stransky CMO, Samsung Electronics America

Marinn Jackson Head of Account Management, Amazon

Randy Browning President, Night Market

Allison Stransky

Marinn Jackson

1:50 ^PM

Content & Pop Culture David Meltzer : Shakespeare's Secrets to Marketing

Creativity Stage

In his keynote, "Shakespeare's Secrets to Marketing," Investor, Author, and Entrepreneur David Meltzer will share timeless wisdom by revealing how the principles of Shakespeare can transform and apply to modern marketing strategies through the art of compelling storytelling and today’s digital landscape. Meltzer will also uncover how Shakespeare’s keen insights into human nature, persuasion, and emotional resonance can empower brands to craft irresistible narratives that captivate and engage audiences.

David Meltzer Entrepreneur, Author, and Investor, David Meltzer Enterprises

David Meltzer

1:50 ^PM

Shopping & Commerce Media The In-Store Retail Media Playbook: How Brands are Driving Results

Marketplace Stage

In-store retail media spend is expected to grow by nearly 47% in 2025. As more and more retailers are turning the lights on their in-store networks, brands are faced with the challenge of evaluating and making thoughtful investments in this channel.

In this session, we’ll cover best practices on how brands, both inside and outside the store, are leveraging in-store retail media today and share guidance for brands looking to invest in this channel in 2025.

Ben Hovaness Chief Media Officer, OMD Worldwide

Ashley Nickell Head of Marketing, Grocery TV

Lauren Johnson Deputy Editor of Retail Media & Commerce, Adweek

Ben Hovaness

Ashley Nickell

2:00 ^PM

Complimentary Brand Marketer Career Coaching - Must Be Booked Through App

The CMO Lounge

A great athlete certainly wins races, but few get to the Olympics without a coach.

Why?

Because a coach expands perspective and possibilities. A coach helps them hit new goals. A coach lifts them and grounds them. A coach doesn’t need to push because they draw out the power within.

In business, a coach is a nonjudgemental and confidential partner who helps you find even more growth, success, and satisfaction.

The key is that a coach helps elicit new awareness.

That new awareness helps your decision-making, strengthens leadership, improves communication and deepens your connection to your team, clients, colleagues and — most importantly — yourself.

If you’re coaching curious, come try a free 30-minute session with Lenore Moritz, certified professional coach and certified mindfulness coach. Lenore understands work culture after an extensive career as a trusted communications executive at global entertainment and media companies.

BOOK DIRECTLY ON THE ADVERTISING WEEK NEW YORK APP. ONLY DELEGATES WITH CMO LOUNGE ACCESS CAN BOOK THESE SESSIONS.

Lenore Moritz Founder, momentum

Lenore Moritz

2:00 ^PM

Fable & Mane Head Massages

The CMO Lounge

Join Fable & Mane to experience the ancient ritual of the Indian head massage, to relax the mind, relieve stress and improve overall hair health.

Rooted in Ayurvedic traditions, it focuses on massaging key pressure points on the scalp, neck, and shoulders, to offer a holistic experience promoting both relaxation and rejuvenation.

Fable & Mane is a modern hair wellness brand, bringing Indian wisdom to the world for strong, hydrated hair starting at the roots.

(Available without hair oil to maintain good hairstyles throughout Advertising Week!)

Delegates with access to The CMO Lounge can visit the concierge there to register their interest in the 15-minute slots.

2:10 ^PM

Brands & Marketers How United Airlines Soars to New Heights by Embracing a Creator Mindset

Insights Stage

Join United Airlines, Meta and Dash Hudson as they unveil how United Airlines transformed its social media presence by adopting a creator mindset. Learn how the strategic use of user-generated content (UGC), advanced insights from Dash Hudson, and Meta’s powerful ad tools drove a remarkable 201% surge in video views and an 85% increase in engagement.

Meg Mitchell Global Creative Director, United Airlines

Reyna Baker Partner Manager, Shop Ads & Creative , Meta

Kate Kenner Archibald Chief Marketing Officer, Dash Hudson

Meg Mitchell

Reyna Baker

2:10 ^PM

Future of TV A Match Made in Data

Media Stage

Privacy-focused customer data is invaluable for brands targeting high-potential customers with measurable success. Its potential is lost without media partners who capture, enrich, and use it with addressable precision. Marketers need scalable data matching solutions for enhanced personalization and efficiency. In partnership with Blockgraph, Cadent, and LiveRamp, Spectrum Reach helps marketers maximize their data. Learn how successful marketers target customers, deliver relevant messages, extend reach, and measure outcomes.

Kendra Barnett Associate Editor, The Drum

Dan Callahan Group Vice President, National Ad Sales at Spectrum Reach, Spectrum Reach

Jason Manningham CEO, Blockgraph

Caitrin Cummiskey Director, Amtrak

Jeff Liang Head of Digital Product, EssenceMediacom

Kendra Barnett

Dan Callahan

2:10 ^PM

Data Collaboration & Decisions Location Intelligence in Advertising

Tech Stage

Advertising and analytics teams use geospatial technology to create comprehensive campaign strategies. Show clients exactly where opportunities exist in specific markets using location intelligence. With a combination of demographic, consumer spending, traffic, human-movement and behavioral data, you can confidently reach specific customer types where they live and work.
In this session, learn how industry experts Ampersand and Jakala are using geospatial analytics to create more targeted media buys and focused investments.

Ashley Cashion Senior Account Executive, Esri

Daniela Bafico Associate Partner, Jakala

Scott Moran VP, Head of Product , Ampersand

Ricky Cadden Director, Digital Strategy, BALCOM AGENCY

Ashley Cashion

Daniela Bafico

2:10 ^PM

Sustainability & Action Future-Proofing Your Team Through Sustainability Mentorship & Upskilling

Scale Up Lounge

In today's world, sustainability mentorship and upskilling are essential for creative organizations. Join us for "Future-proofing Your Team Through Sustainability Mentorship and Upskilling," where visionary leaders will discuss why these strategies matter for sustainable transformations. Discover how effective mentorship can empower employees and drive innovation, along with tips for impactful one-on-one discussions. We'll also explore the sustainability skills of the future and how to prepare your teams.

Adam Vasallo CMO, Big Brothers Big Sisters of America

Anna Andreis EVP, Sustainability & Social Impact, MSL

Joanna Rice SVP, Global Head of Social Impact , Match Group

Adam Vasallo

Anna Andreis

2:20 ^PM

Industry Disruptors Industry Journalists Tell All...

Innovation Stage

Want to learn how journalists determine which stories to cover, or which byline articles to run? Or learn how you can effectively shape a ‘pitch’ to ensure media have the facts plus the flavor? Then make sure you attend Propeller Group’s panel at Advertising Week NY where ‘Industry Journalists Tell All…

Mary Cirincione Associate Director, Vice President Propeller US, Propeller Group

Luz Corona Community Editor, ADWEEK

Lydia Dishman Senior Editor, Growth & Engagement, Fast Company

Mary Cirincione

Luz Corona

2:30 ^PM

Beyond the Surface: Leveraging Authentic Representation through Diverse Creators

Great Minds Stage

In an era where consumers are more connected and socially conscious than ever before, brands must move beyond surface-level inclusivity to truly resonate on a multi-cultural scale. Join Suni Lee; 2-Time Olympic Gold Medalist, Bing Chen; Chief Executive Officer of Gold House, Helen Lin; Chief Digital Officer of Publicis, and Alex Dao; Global Head of Agency Development & Sales Partnerships at Snap Inc as they discuss the importance of authentic representation and share strategies for brands to build meaningful relationships.

Alex Dao Director, Global Agency, Snap Inc.

Suni Lee 6-time Olympic Medalist

Helen Lin Chief Digital Officer, Publicis

Bing Chen Executive Chairman, Chief Executive Officer, and Co-founder of Gold House, Gold House

Alex Dao

Suni Lee

2:30 ^PM

Content & Pop Culture Cracking the Recipe for the Right Brand Spokesperson

Creativity Stage

From Danny DeVito and Jersey Mike’s to Kendall Jenner and Pepsi, the right brand spokesperson – and the message they deliver – has the power to make or break consumer fandom. Earlier this year, Topgolf looked to bring gamified golf to a wider audience, partnering with Anomaly to find the right representative for its next phase. Ultimately, it found two in the form of Chaz Mulligan and Birdie Baker, sportscasting puppets created in partnership with Jim Henson’s Creature Shop.

Melissa Creighton Director, Jim Henson’s Creature Shop

Kyle O'Brien Reporter, Adweek

Franke Rodriguez Partner & CEO, Anomaly

Kara Barry VP Brand and Marketing Communications, Topgolf

Melissa Creighton

Kyle O'Brien

2:30 ^PM

Shopping & Commerce Media Pick one: Are We Branding or Selling Today?

Marketplace Stage

Cats and Dogs. Oil and Water. Heaven and Hell… Do branding and performance need to be treated as opposite forces? The walls between brand-building and sales-activation aren’t as clear as they used to be. Retail data unlocks new potential for conversions and brand growth. Innovative brands are measuring real business outcomes across all audiences and channels.

Cara Pratt SVP, Kroger Precision Marketing

Amy Lanzi CEO, Digitas NA

Whitney Jones Rifkin Vice President, Client Service, The Trade Desk

Cara Pratt

Amy Lanzi

2:45 ^PM

Complimentary Brand Marketer Career Coaching - Must Be Booked Through App

The CMO Lounge

A great athlete certainly wins races, but few get to the Olympics without a coach.

Why?

Because a coach expands perspective and possibilities. A coach helps them hit new goals. A coach lifts them and grounds them. A coach doesn’t need to push because they draw out the power within.

In business, a coach is a nonjudgemental and confidential partner who helps you find even more growth, success, and satisfaction.

The key is that a coach helps elicit new awareness.

That new awareness helps your decision-making, strengthens leadership, improves communication and deepens your connection to your team, clients, colleagues and — most importantly — yourself.

If you’re coaching curious, come try a free 30-minute session with Lenore Moritz, certified professional coach and certified mindfulness coach. Lenore understands work culture after an extensive career as a trusted communications executive at global entertainment and media companies.

BOOK DIRECTLY ON THE ADVERTISING WEEK NEW YORK APP. ONLY DELEGATES WITH CMO LOUNGE ACCESS CAN BOOK THESE SESSIONS.

Lenore Moritz Founder, momentum

2:50 ^PM

Brands & Marketers Bridging the Gap: Performance Marketing Meets Brand Building

Insights Stage

In today's data-driven advertising landscape, performance marketing has become a powerful tool for generating immediate results and driving sales. However, as brands increasingly focus on short-term gains, the long-term impact of brand building and upper-funnel performance is often overlooked.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives.

Lisa Coffey Chief Revenue Officer, LoopMe

Sarah Stringer Global Chief of Innovation, dentsu

Karen Benson EVP, Head of Media, Deutsch

Jasmine Presson Chief Strategy Officer, Mediaplus, North America

Lisa Coffey

Sarah Stringer

2:50 ^PM

Future of TV Revolutionizing TV Advertising in the Age of Live and Tentpole Programming

Media Stage

As marketers search for unique ways to take advantage of major cultural moments like live sporting events, inventory in this programming often comes at a premium. In this session, DIRECTV Advertising and fellow industry experts will explore cutting-edge innovations in TV advertising, focusing on how brands can leverage new ad formats and capitalize on live sports and other tentpole events. Marketers will take away key strategies to break through the clutter, enhance viewer engagement, and maximize the impact of your

Kerry Flynn Media Deals Reporter, Axios

Amanda Grond Director of Cross Media Investment, OMD

Drew Groner SVP, Head of Agency & Client Partnerships, DIRECTV Advertising

Jeremy Truxal VP, Screening Marketing, Exact Sciences

Kerry Flynn

Amanda Grond

2:50 ^PM

Data Collaboration & Decisions Bridging The Gap: How Technology Can Solve Brand Safety and Suitability in News

Tech Stage

Everyone is talking about the problem of brand suitability in the news. We know that the technology and approaches we currently use to identify brand suitability inventory block or blunt the positive impact brands can realize from reaching audiences within quality news environments. In a first of its kind panel, data leadership from top news publishers and investment decision makers from blue chip brands will discuss how we go from rhetoric to action.

Jana Meron Vice President, Revenue Operations and Data, The Washington Post

Alexis Williams Chief Corporate Affairs Officer, Stagwell

Michael Consolazio Vice President Group Director, Media Technology, Digital Brand Standards Lead , GroupeConnect

Jonah Goodhart Co-Founder, Mobian

Jana Meron

Alexis Williams

2:50 ^PM

Sustainability & Action How Brands & Ad Agencies Can Partner With The UN to Advance Sustainability

Scale Up Lounge

Join industry leaders in “Marketing for Global Impact: How Brands and Agencies Can Partner with the UN to Advance Sustainability.” This panel will explore how collaborations between brands, agencies, and the United Nations can drive real progress on the Sustainable Development Goals. Gain practical insights into leveraging marketing for global good and learn how your organization can contribute to a more equitable, sustainable future.

Boaz Paldi Chief Creative Officer, UNDP

Sergio Fernández de Córdova Executive Chairman, PVBLIC Foundation

Kerry Bannigan Managing Director & President of the Board of Directors, PVBLIC Foundation

Ariana Stolarz Managing Director, Global Chief Strategy Officer, Accenture Song

Kalliopi Mingeirou Chief, Ending Violence Against Women & Girls Section, UN Women

Boaz Paldi

Sergio Fernández de Córdova

3:00 ^PM

Industry Disruptors Real Content, Real Audiences: Empowering Authenticity in the AI Era

Innovation Stage

Discover the power of authentic content to engage audiences. Raptive’s 5,200 independent creators have turned their passions into booming businesses, reaching 191 million people and nearly every woman in the U.S. each month. Hear firsthand about the rewards and challenges of building their brands from scratch, learn how human-made content drives engagement, and discover how you can help keep the internet real in the age of AI. Empower creators, empower the future. #keepitreal

Marla Newman EVP of Sales, Raptive

Tiffany Ray Managing Director & Client Investment Strategy Lead, Mindshare

Jenné Claiborne Chef, Founder, & CEO of Sweet Potato Soul

Suzy Karadsheh Founder & CEO of The Mediterranean Dish

Marla Newman

Tiffany Ray

3:00 ^PM

Setting New Standards: Shaping the Future of Streaming with EXCELLENCE!

EXCELLENCE! Lounge by Group Black

With the recent launch of EXCELLENCE!, Group Black is redefining the streaming landscape with innovative approaches prioritizing diversity, authenticity, and community engagement. Join Cavel Khan, Chief Growth Officer at Group Black and Monique L. Nelson, Chair of UniWorld Group, Inc as they discuss their unique strategies to set new standards in the streaming industry, and how you can get involved in the future of diverse and inclusive streaming content that resonates at scale.

Cavel Khan Chief Growth Officer, Group Black

Monique Nelson Executive Chair, UWG

Cavel Khan

Monique Nelson

3:10 ^PM

Mental Health Matters: Kenneth Cole & The Mental Health Coalition

Great Minds Stage

Mental health is the prevailing issue of our time. Worldwide, 1 in 4 people will experience a mental health condition, with two-thirds of that group never seeking support due to stigma and lack of access to care to get the help they need. In an ever-evolving world where anxiety, depression and loneliness define our collective psyche, we must think big and bold about what it will take to shift the conversation.

We need to work together to empower access to vital resources and necessary support for all.

Kenneth Cole Designer, Social Activist & Founder, The Mental Health Coalition

Maurice DuBois Anchor , CBS News New York

Kenneth Cole

Maurice DuBois

3:10 ^PM

Content & Pop Culture Building Cultural Relevance: The Power of Strategic Partnerships

Creativity Stage

Partnerships between brands and media companies are key to shaping the cultural conversation and driving performance. In this session, discover how Condé Nast navigates the digital funnel to deliver impactful advertising and meaningful connections, where sustained attention and consumption are the new currency. Panelists will share how innovative and strategic partnerships create cultural relevance, drive results in today’s fast-paced digital era, and build lasting consumer relationships.

Adrian Gaitan Head of Social, Content Partnerships, Innovation, + WW Social Governance, Amazon

Craig Kostelic Chief Business Officer, Global Commercial Revenue, Condé Nast

Ross Martin President, Known

Puja Vohra EVP, Marketing, Paramount+

Adrian Gaitan

Craig Kostelic

3:10 ^PM

Shopping & Commerce Media The Emerging Home Bar: Unlocking Incremental Customers For Alcohol Brands

Marketplace Stage

Consumer desire for speed and convenience across categories has fundamentally changed how CPG brands operate and advertise - and how they reach their consumers. Outside of purchasing alcohol at restaurants or bars, the #1 preferred method of buying alcohol is using an app to order for same-day delivery.* So how can CPG brands grow and shift to meet valuable, high-intent consumers who are looking to purchase and enjoy alcohol safely and responsibly, as they shop across platforms?

Toby Espinosa Vice President of Ads, DoorDash

Peter Adams Senior Reporter, Marketing Dive

Marcia Resnick Head of eCommerce, Pernod Ricard

Toby Espinosa

Peter Adams

3:25 ^PM

Complimentary Brand Marketer Career Coaching - Must Be Booked Through App

The CMO Lounge

A great athlete certainly wins races, but few get to the Olympics without a coach.

Why?

Because a coach expands perspective and possibilities. A coach helps them hit new goals. A coach lifts them and grounds them. A coach doesn’t need to push because they draw out the power within.

In business, a coach is a nonjudgemental and confidential partner who helps you find even more growth, success, and satisfaction.

The key is that a coach helps elicit new awareness.

That new awareness helps your decision-making, strengthens leadership, improves communication and deepens your connection to your team, clients, colleagues and — most importantly — yourself.

If you’re coaching curious, come try a free 30-minute session with Lenore Moritz, certified professional coach and certified mindfulness coach. Lenore understands work culture after an extensive career as a trusted communications executive at global entertainment and media companies.

BOOK DIRECTLY ON THE ADVERTISING WEEK NEW YORK APP. ONLY DELEGATES WITH CMO LOUNGE ACCESS CAN BOOK THESE SESSIONS.

Lenore Moritz Founder, momentum

3:30 ^PM

Brands & Marketers How Authentic Cultural Resonance Affects Your Bottom Line

Insights Stage

Vevo is the destination for music videos: where culture unfolds, fandoms are formed, and 138M US viewers are captivated every month. Join the conversation as we discuss research findings that examine the correlation between building brand trust among inclusive audiences and the intent to buy. While music is heard everywhere, it's only seen on Vevo.

Watch More Music.

Julie Triolo SVP, Research and Marketing, Vevo

Ruth Mortimer Global President, Advertising Week

Julie Triolo

3:30 ^PM

Future of TV Addressing Addressable CTV

Media Stage

CTV is now an established and important channel for brands and agencies. We'll discuss how we can improve the transparency, get more control and get around the walled gardens so CTV can deliver even better than linear by making it addressable.

Ajay Gupta Founder and CEO, Stirista

Kris Magel Head of Global Agency Partnerships, FreeWheel

Jason Swartz Vice President of Advanced Advertising and New Business for National Sales, New York Interconnect

Gretchen Littlefield CEO, Moore

Sarah Zurell Chief Marketing Officer, CELS Brands

Ajay Gupta

Kris Magel

3:30 ^PM

Data Collaboration & Decisions Creative Mix: the Science and Magic of Effectiveness

Tech Stage

An effective creative strategy is the key to unlocking incremental ad performance. In a new, groundbreaking study we'll uncover next-generation creative excellence drivers that marketers can use to take their ad creative to the next level. Learn how to adjust your creative strategy with “intimacy” and “immediacy” levers through AI and data- driven insights that help drive sales and long term brand equity.

Ceci Seitun Director, Creative Shop Americas, Meta

Rebecca Dykema Senior VP of Partnerships and Creative Transformation, CreativeX, CreativeX

Tracy Gutin Senior Director, Creative Solutions Delivery, Kantar

Ceci Seitun

Rebecca Dykema

3:30 ^PM

Sustainability & Action Why Curiosity Is The Key To A More Sustainable Future

Scale Up Lounge

You’ll be guided through the Four Curiosity Styles Framework™, a tool for thinking more expansively about your most complex business problems. We’ll be applying it to the biggest problem facing us all – sustainability.

Drawn from interviews with the Community of Curious Minds, we’ll share the diverse approaches the 4 curiosity styles are using to reimagine more sustainable futures.

Join Paul Barnett, CEO of Now What, and Hannah Singleman, Head of Creative Questions, to use your curiosity as a catalyst for change.

Hannah Singleman Head of Creative Questions, Now What

Paul Barnett CEO, Now What

Hannah Singleman

Paul Barnett

3:40 ^PM

Industry Disruptors Didn’t We Just See This? Using Data & Ad Creative Intelligence to Tackle CTV

Innovation Stage

As streaming viewership continues to outpace linear, local advertisers are shifting more of their ad dollars to CTV platforms. However, they are now dealing with a lack of holistic ad frequency capping, especially across platforms, leading to overexposure of certain ads among viewers. As a result, CTV buyers aren’t seeing the results they were promised, leading to wasted spend, which can be detrimental to smaller, local brands. This session will explore how data & ad creative intelligence can be used to solve inefficiencies.

Christopher Martinez Director of OTT Sales, Hearst Television

Wil Danielson SVP, Business Planning & Sales, Nexstar Media Group

Aria Began Vice President of Enterprise Success, Madhive

Don Norton GM Data Solutions, AdImpact

Christopher Martinez

Wil Danielson

3:45 ^PM

Brands & Marketers A Conversation with Randi Stipes: Building Customer Connections Through Trust

Insights Stage

In today's rapidly evolving digital landscape, trust is the cornerstone of effective marketing and communication. Join Randi Stipes, Chief Marketing Officer of The Weather Company, and host Ruth Mortimer to hear how the most accurate forecaster leverages its trusted brand reputation in news and science to connect with B2B and B2C customers. Learn about The Weather Company’s strategic marketing initiatives and the role of trusted partnerships in enhancing customer value.

Ruth Mortimer Global President, Advertising Week

Randi Stipes Chief Marketing Officer, The Weather Company

Randi Stipes

3:50 ^PM

Curiosity, Creativity, and Optimism with Yara Shahidi

Great Minds Stage

Join producer and actress Yara Shahidi, host of SiriusXM’s “The Optimist Project,” and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences. In conversation with SiriusXM Media’s Nikki Buchanan, Yara will discuss her curiosity-driven approach as a storyteller and now host, how she partners with brands and uplifts other diverse creators, and finding her most unique voice yet with her first foray into podcasting.

Yara Shahidi Producer, Actress, Co-Founder of 7th Sun Productions, host of SiriusXM's "The Optimist Project"

Nikki Buchanan Senior Sales Director, Multicultural, SiriusXM Media

Yara Shahidi

Nikki Buchanan

3:50 ^PM

Content & Pop Culture Daily Mail on Dominating the Social Discourse

Creativity Stage

The Daily Mail brand is more popular than ever with an exploding social audience. The 'seriously popular' brand has become the #1 news publisher on TikTok and receives billions of views each month across its social platforms.

Join Nathan Giannini, the Daily Mail’s deputy head of social video, for a fireside chat as he walks through the secrets to success behind everything from breaking hard news and covering every angle of a story to going viral and starting new trends.

Nathan Giannini Deputy Head of Social Video, Daily Mail

Kayla Brantley Reporter-at-Large, Daily Mail

Nathan Giannini

Kayla Brantley

3:50 ^PM

Shopping & Commerce Media Consumer Purchase Data - Marketing's New Currency!

Marketplace Stage

Don’t miss critical insights from industry experts at Disney, The National Retail Federation, Bain, and Affinity Solutions who will reveal how consumer purchase data is transforming today’s retail landscape. Explore how brands and retailers can harness the power of purchase data to gain valuable insights into customer behavior and enhance every aspect of their business and marketing strategies.

Gain a competitive edge in today’s data-driven marketplace -- THE panel you can’t afford to miss.

Damian Garbaccio Chief Business & Marketing Officer, Affinity Solutions

Mark Mathews Executive Director, NRF Research, National Retail Federation

Will Warren Expert Partner, New York Lead - FRWD @ Bain, Bain & Company

Christine Chung Director, Advanced Analytics & Clean Room Solutions, The Walt Disney Company

Damian Garbaccio

Mark Mathews

4:00 ^PM

Breaking Through the Surface: Cultivating True Connections with HBCUs

EXCELLENCE! Lounge by Group Black

Over the last few years, the impact of Historically Black Colleges and Universities has taken center stage. Students and alumni of HBCUs continue to have an outsized impact on trends, while also being a crucial growth audience. With the rapidly growing interest in the demographic, a need for increased accountability for brands becomes even more prominent. Join Bonin Bough and industry leaders as they discuss best practices on engaging and resonating with the culture makers of today and tomorrow.

Bonin Bough Co-Founder & Chief Strategy Officer, Group Black

DJ Vaughn Director of Multicultural Media, Walmart

Bonin Bough

DJ Vaughn

4:10 ^PM

Future of TV Leveraging the Power of Local to Enhance National Campaigns

Media Stage

Discover how the combined value from the precision of streaming and the scale of broadcast is revolutionizing local advertising across news, sports, politics and entertainment. This panel will explore leveraging both mediums to drive stronger community connections and deliver unmatched value to advertisers, streamers, and broadcasters. Industry experts will share strategies on using advanced technologies and innovative approaches to maximize the reach and impact of brand messaging in local markets.

Kerry Flynn Media Deals Reporter, Axios

Steve DeMain EVP, Sales, Locality

Lauren Hoops VP, Managing Digital Director , Moroch Digital Solutions

Rob Cukierman Chief Product Officer, LoopMe

Steve DeMain

4:10 ^PM

Data Collaboration & Decisions Scaling AI Responsibly for Smarter, Data-Driven Marketing

Tech Stage

As AI reshapes the marketing landscape, organizations face the challenge of implementing these powerful tools effectively and ethically. This panel explores concrete strategies for enterprise AI adoption in marketing, with a focus on responsible and secure practices, systemic enhancements, and the application of data-driven insights for breakthrough campaigns.

Join us to learn how your organization can responsibly scale AI systems, leading to smarter, data-driven campaigns and improved business outcomes.

Jon Reilly CEO & Co-Founder, Akkio

Tim Rich Head of AI, Horizon Media

Orli LeWinter CMO Consultant and Advisor

Jon Reilly

Tim Rich

4:10 ^PM

Brands & Marketers Unlocking Best-in-Class Service, Scale, & Experience in Retail Media

Insights Stage

Join Melanie Babcock as she speaks about the path Orange Apron Media took to transform its advertising experience by identifying and building the right partnerships and re-envisioning their tech stack to meet the needs of their advertisers. Leaders from premier retail media technology companies Vantage and Pentaleap will share their insights on how these innovative partnerships with Orange Apron Media are reshaping the industry.

Melanie Babcock VP, Orange Apron Media, The Home Depot

Andreas Reiffen CEO, Pentaleap

Aran Hamilton CEO, Vantage

Mandy Hunsicker Adams Senior Director, Orange Apron Media, The Home Depot

Melanie Babcock

Andreas Reiffen

4:10 ^PM

Sustainability & Action From the Age of Purpose to the Age of Impact: Creating Sustainable, Scalable, & Measurable Content

Scale Up Lounge

The keynote explores the shift from purpose-driven branding to a focus on real impact and measurable outcomes. It highlights how brands can drive lasting change through stakeholder engagement, content that both entertains and transforms, and success metrics that prioritize return on impact over ROI. By embracing this approach, brands can lead in environmental, economic, and social progress, extending their influence beyond industry.

Auro Trini Castelli Chief Strategy & Sustainability Officer, Otherworldly

Megan Wells Chief Content Officer, WaterBear

Auro Trini Castelli

Megan Wells

4:20 ^PM

Industry Disruptors Reshaping the Future of Brand Safety & Suitability

Innovation Stage

Reshaping the Future of Brand Safety & Suitability: How you can reach your audience safely at scale

As the digital landscape becomes increasingly more complex, it’s never been more important for advertisers to adopt a future proof strategy for both brand safety and suitability. Join Terry Hornsby, Innovation Expert & Founder of Mantis, as he reveals how superior AI-powered solutions can unlock up to 50% more ad inventory by placing ads in safe, hyper-targeted, contextually relevant environments.

Katie Ingram Director of Europe, Advertising Week

Terry Hornsby Founder, EVP, Mantis & Innovation Director , Mantis

Katie Ingram

Terry Hornsby

4:30 ^PM

Terry Crews: All About Super Serious

Great Minds Stage

Known for standout roles like Terry Jeffords in Brooklyn Nine-Nine, President Camacho in Idiocracy and Hale Caesar in The Expendables, Terry Crews will take to the stage to dive into details surrounding one of his newest ventures — Super Serious, an innovative creative agency — as well as discussing his distinctive fusion of entertainment and advertising across media platforms. Don't miss it!

Celeste Hubbard-Breen Founder and CEO, The Factor Studios

Matt O'Rourke Co-Founder, Super Serious

Paul Sutton Managing Partner & COO , Super Serious

Terry Crews Actor, Entrepreneur, Co-Founder & CEO, Super Serious

Celeste Hubbard-Breen

Matt O'Rourke

4:30 ^PM

Content & Pop Culture How Brands Can Stop Chasing Pop Culture, and Co-Create it Instead

Creativity Stage

There’s an old, tired idea about pop culture. That it hovers above us all and precipitates down to people, whether it’s the latest fashion trend or catch phrase, on-repeat song or must-see show. Sounds awfully passive, doesn’t it? But the reality is, pop culture doesn’t exist without our participation – a fact that’s never been truer, or more apparent in marketing, than it is today. Where creators make viral content without any brand backing, where media cycles are driven as much by our reactions to news as the news itself, and where TV ads are barely table stakes during the world’s biggest TV moments like the Super Bowl. In this session, Ogilvy brings together the perspective of agency, client, influencer and media to discuss pop culture as the ultimate act of co-creation – and how this approach is pushing the brand experience beyond anything that’s come before.

Samira Ansari Chief Creative Officer, Ogilvy New York

Ricardo Aspiazu SVP Creative & Brand Design, Verizon

Colin Rocker Content Creator and Consultant

Gillian Follett Reporter, Ad Age

Christine Cotter Head of Social, North America, Ogilvy

Samira Ansari

Ricardo Aspiazu

4:30 ^PM

Akkio Happy Hour Cart

Activations and Food Carts - Lower Level 2

coming soon

4:35 ^PM

Industry Disruptors Revolutionizing Traditional Media Networks: The Impact of Chase Media Solutions

Innovation Stage

Join Rich Muhlstock, President of Chase Media Solutions, as he shares how Chase Media Solutions is disrupting the traditional media industry. Discover the innovative ways brands can connect with consumers, the unique benefits of a bank-led media platform, and the challenges faced in this groundbreaking venture.

Rich Muhlstock Head of Offers & eCommerce, and President of Chase Media Solutions, JPMorganChase

Katie Ingram Director of Europe, Advertising Week

Rich Muhlstock

4:50 ^PM

Future of TV Ahead of the Curve: How the Industry is Evolving in a New Era of Video

Media Stage

The media and advertising landscape continues to evolve as the new era of video shifts the way audiences engage with content. Amidst this shift, the industry's planning, strategy, and content models have been challenged and it is clear that clients and their agencies must innovate to stay on top of the game.

Join TikTok for a conversation with agency leaders to hear how they are taking the challenge head on.

Nancy Hall CEO, North America, Mindshare

Leah Meranus CEO, North America, dentsu X

Kim Einan Chief Strategy Officer, US and Global, Starcom

Maureen Bosetti Chief Investment Officer, IPG Mediabrands

Soniya Monga Head of US Agency Partnerships, TikTok

Nancy Hall

Leah Meranus

4:50 ^PM

Sustainability & Action Marketing & Design's Role In Leading Sustainable Business Transformations

Scale Up Lounge

Join us for "Marketing & Design's Role in Leading Sustainable Business Transformations," where experts will explore how these disciplines drive sustainability within organizations. This panel will provide insights into the vital role of marketing and design in fostering sustainable practices. We’ll showcase case studies that demonstrate innovative strategies for meaningful change. Participants will gain practical tools to embed sustainability in their organizations, ensuring these functions are essential to transformation.

Liz Kneebone VP, Sustainability Collective , Association of National Advertisers

Roger Rohatgi Global Design Executive, Design For Good Alliance

Sonia Oblitey Fractional Head of Marketing, SunnyO Brand Studio LLC

Liz Kneebone

Roger Rohatgi

4:50 ^PM

From the Runway to the Field: Jeff Talks Fashion, Sports, and Corporate Partnerships

Insights Stage

Join us for an engaging conversation with Jeff, a visionary in fashion design who has built a career blending sports culture with high-quality fashion. Jeff shares how his collaborations with major sports leagues and brands have shaped his creative journey, and how storytelling plays a key role in his designs. We also dive into his unique corporate gifting program, exploring the importance of tailoring gifts to match a company’s values. Whether you’re interested in fashion, sports, or the power of partnerships, this interview offers valuable insights and advice for aspiring designers and marketers alike.

Lance Pillersdorf CEO, Advertising Week

Lance Pillersdorf

5:00 ^PM

Industry Disruptors Behind the Sound: The Art of Music Composition for Advertising

Innovation Stage

Behind the Sound: The Art of Music Composition for Advertising with GHIDRAH GLOBAL MUSIC * Live Performances of Marcus Paul James and Noelle Cassela

Apoena Frota Creative Director, GHIDRAH GLOBAL MUSIC

Emily Watson Creative Director, Baldwin &

Andre Vasconcelos Manager, GHIDRAH GLOBAL MUSIC

Mark Frieser CEO, Disconic | Sync Summit

Marcus Paul James Singer/Actor, Marcus Paul James

Noelle Casella Cellist, LRAM

Joseph Ulmer Audio Engineer, GHIDRAH GLOBAL MUSIC

Apoena Frota

Emily Watson

5:00 ^PM

Martini Happy Hour Presented by Akkio

Tech Stage

Come grab a martini and meet the team!

5:10 ^PM

Content & Pop Culture Disney and Coca-Cola on Co-Branded Storytelling and Fans

Creativity Stage

The evolving consumer and ever-changing marketplace require us to continuously innovate how we approach partnership marketing and deliver meaningful cultural conversations. Join executives from Disney and Coca-Cola as they discuss their latest groundbreaking collaboration, Coca-Cola x Marvel: The Heroes – a co-branded global campaign that’s a new form of storytelling rooted in evergreen franchise and in honor of fans.

Mindy Hamilton SVP, Global Partnerships & Marketing, The Walt Disney Company

Chris Lisciandro Vice President and Executive Creative Director, Marketing Partnerships & Alliances, The Walt Disney Company

Ciara Dixon Director, Creative, The Coca-Cola Company

Amy Manganiello Senior Director, Creative, The Coca-Cola Company

Ryan Penagos Writer

Mindy Hamilton

Chris Lisciandro

7:00 ^PM

Future is Female Awards

The Cutting Room

The Future is Female is the anchor of Advertising Week's globally celebrated Future is Female Program recognizing outstanding, trailblazing women in our industry. This invite-only awards night presented with our wonderful partner Spotify recognizes the women defining the future.

This year, we are so thrilled to be honoring a true American Trailblazer and Activist, Lilly Ledbetter, with our first-ever Lifetime Achievement Award. Lilly is a women’s equality activist, public speaker, and author who is most well-known for her contributions to equal pay, including the Lilly Ledbetter Fair Pay Act of 2009.

In celebration of Advertising Week’s 20th year, we have also launched the Suki Thompson Future is Female Scholarship with the Advertising Club of New York’s Foundation and will be awarding our first two education scholarships on the night.

Ann Piper Head of Sales, North America, Spotify

Bishop Briggs

Lilly Ledbetter Fair Pay Icon

Louise DiIulio Chief Client Officer, Advertising Week

Rachel Feldman Director, Writer, Producer, Activist

Ruth Mortimer Global President, Advertising Week

Taryn Delanie Smith Digital Creator, Comedian, Actor, Shoshalmedia

Ann Piper

Bishop Briggs

Streaming

Presented byParamount

Future of TV

Future of Programmatic

Presented byDeepIntent

Data Collaboration & Decisions

Presented byLiveRamp

Brands & Marketers

Advances in AdTech

Presented byTwilio

AI & Web3

Amazon Ads Small Business Marketing Forum

Presented byAmazon Ads

AWAccelerate

AWLearn Academy

Brand Connection & Identity

Branding & Storytelling

Campaigns & Creativity

Connections & Community

Content & Pop Culture

Creator Perspectives

Cross Screen Engagement

Engaging the Modern Consumer

Future Finders

Game Changers

Presented byLyft Media

Ideas & Innovation

Industry Disruptors

Presented byMozilla

Investors Summit

Leadership & Growth

Media & Entertainment

Modern Marketing & Measurement

NIL Creators & The New Sports Economy

Presented byGroup Black

Shopping & Commerce Media

Presented byAfterpay

Sustainability & Action

Trailblazers

Trends & Insights

Search Events